This video already has over 400,000 plays, and it’s rapidly spreading the word on why awareness is not enough, and what you can do to scope out pink ribbon products, based on Breast Cancer Action's 4 Critical Questions to Ask Before You Buy Pink.
Watch the powerful Instagram reel now and get ready to join us for this year’s Think Before You Pink® campaign, launching this Saturday, October 1!
In solidarity,
Tibby Reas Hinderlie
Communications Manager
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