From Biden HQ <[email protected]>
Subject 99%
Date December 22, 2019 7:52 PM
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Friends,

I'm going to tell you something most campaigns wouldn't admit.

The truth is, over 99% of people who are sent this email won't donate. And on a typical day, 80% won't even open it. They'll look the other way.

But that less than 1% who do open, read, and donate to an email, well it's enough to power a national campaign for another day. I know that's surprising, but it's true.

Today, I'm really hoping we can turn that 1% to 2%. If we can do that, we would safely reach our ambitious end-of-year fundraising goal.

Honestly, it's a little awkward for us to have to ask so much during the holiday season, so I'm hoping we can clear our goals early this week. Can you pitch in $5 to help us reach that 2% and clear our end-of-year goal?

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Trust me, sending these emails aren't why we all wake up excited each day.

We're excited about nominating Joe Biden, who is fighting to restore the soul of our nation.

But, the hard truth is that a big part of restoring the soul of our nation is raising the funds necessary to win, and that's why these emails are so important.

And like I said, if just 2% of all recipients to this email chip in, we would safely reach our end-of-year fundraising goal. Please pitch in here and let's knock out this goal early:

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Thanks so much,
Greg Schultz
Campaign Manager, Biden for President----

PAID FOR BY BIDEN FOR PRESIDENT

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