[1]continue reading

John,

November 8th is fast approaching. All across the country, candidates and
their campaign teams are giving it all to get their message out.

I want to give you a breakdown of what this looks like, and what campaigns
are up to, not just the candidates, but the staff and the volunteers as
well.

[1]team
Let's start with the field team. Field is the backbone of any campaign. It
is the field team that makes sure that doors are being knocked, routes are
being covered, literature is being dispersed and volunteers are not only
recruited, but given assignments and instructions on how to execute them.

A field organizer works nonstop to assure that come election day everyone
knows about their candidate, where to vote for them, and has a plan to do
just that. The majority of doors are knocked on the weekends, because
that’s when people are home. That’s when volunteers donate one of the most
valuable things, their free time. Campaign volunteers put in the hardwork
and pound the pavement to make meaningful connections in the community in
support of their candidate.

Media and tv ads are great, but it is these one-on-one conversations
between neighbors that swing votes. It’s easy to tune out the ads with
paid-for voice overs. An interaction with a real person is much harder to
ignore and a lot easier to remember.

On Monday, the campaign is running logistics: How many doors were knocked?
How many voters were contacted? How many volunteers were recruited? How
many new voters were registered? How receptive were voters and were there
any prevailing concerns the campaign needs to address?

Finance, everyone's favorite campaign staffer! The person responsible for
making sure funds are fueling campaign operations. Chances are by this
late in the campaign the candidate and the finance director have had at
least a dozen arguments – and I do mean at least! The finance director has
a fresh sheet of donors or prospective donors for the candidate to call,
and the candidate by now is completely exhausted. They have been working
all weekend 14-16 hour days fueled by nothing but junk food. Before they
can even enjoy their morning coffee, the finance director is in their face
encouraging to get on the phones.

Comms, short for communication, are there to make sure the campaign's
messaging is in complete unison with the candidate. The candidate and the
campaign need to stay on message, and they need to continuously be working
to provide everyone with fresh ideas and concepts to help get the
candidate's name and message out there. Comms are responsible for any
statements released by the candidate. Comms makes sure constituents are
updated and informed about what's going on in their district and/or state.

Digital – also known as the coolest team! The digital team is responsible
for making sure emails like this one are sent, and more importantly read.
Digital works closely with finance and comms. Their job is to juggle all
the messages that need to go out and make sure they all get delivered.
Digital oversees campaign ads. On Mondays, digital is figuring out which
messages did or didn’t work and much funding is available to keep the ads
going.

Campaign Managers have a pretty hard job. They have to make sure everyone
is doing their jobs, especially the candidate. That is not always easy.
After all, the candidate is still the boss, and it's not easy to tell your
boss whether or not they are doing a good job. However, that is exactly
what campaign managers need to do and do it well if the campaign has any
hopes for success. On Monday the campaign manager is meeting with everyone
and going through everything, and making adjustments as they feel is in
the best interest of the campaign. It is vital that the candidate and the
campaign manager trust each other, that is the key to a successful
campaign.

You, the donor– the lifeblood of every campaign. While no campaign can
succeed without any component mentioned in this email, there’s no campaign
without funding. Funding from concerned citizens like you breathes life
into every facet of a campaign. Your support also lends legitimacy to the
campaign… No one wants to support a candidate or cause that’s propped up
by soulless “special interests.”

[2]thanks
I'm hoping this gives you a snapshot of what you are donating to, what
your funds help support, and why campaigns are so expensive. [ [link removed] ]I am
asking you again, to support us so that we can continue to support all of
our candidates and campaigns.

[ [link removed] ]Chip in $15 [ [link removed] ]Chip in $30 [ [link removed] ]Chip in $75 [ [link removed] ]Chip in Other Amount

[8]Ojeda

Major Richard Ojeda USA (Ret.) 
National spokesperson, No Dem Left Behind




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