From Population Matters <[email protected]>
Subject Our new campaign: Don't fall for the iCon
Date September 21, 2022 12:32 PM
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We Don't Buy It

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Dear John

As a supporter of Population Matters, we know that you understand how
population and consumption go hand-in-hand when it comes to our impact on
Earth. Our numbers are critical, but so too is what we do - especially in
the wealthiest parts of the world.

Population Matters will always campaign to end and reverse population
growth as soon as possible, through empowering, positive means. We’re
also proud today to launch our brand new campaign to challenge
overconsumption: We Don’t Buy It.

We Don't Buy It [3]

Our campaign is looking at the big picture: an economic system which asks
us to consume more and more so it can grow bigger and bigger; the choices
we make as individuals; and the pressures that are put on us to buy, be
those social, commercial or economic. We know too that there is an economic
impetus for more consumers and labour that feeds the false population panic
narrative promoted by the likes of Elon Musk.

The first focus of our campaign is the endless cycle of phone upgrades,
producing and selling products we don’t really need. Apple released its
new iPhone 14 for sale last Friday.

We know this campaign won’t be popular with everyone, but we are
committed to doing what some environmental groups are still afraid to do:
tackle the root causes of our crisis. Please join us in asking Apple to
prove their commitment to the environment by postponing the release of new
iPhones until at least 2025. And learn more about our wider campaign to
challenge overconsumption and the forces which drive it. We are in this
together.

Learn about the iCon [4]

As always, thanks for your support,

Alistair Currie
Head of Campaigns and Communications
Population Matters

Manage your communication preferences here [5].

The Chandlery, 50 Westminster Bridge Road, London SE1 7QY, UK
Registered company 3019081, charity 1114109
© 2022 Population Matters

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