This September, our friends at Kiehl’s Since 1851 are raising awareness for National Self-Care Month and National Suicide Prevention Awareness Month through a 360-degree, self-care campaign -- “Since 1851, Since ____.” For the third year in a row, we are partnering to drive awareness about the importance of self-care and our shared values of inclusivity, equality, and diversity. In 2022, Kiehl’s is committed to a $165,000 donation that will help us provide free, confidential, and life-saving crisis counseling services to over 1,500 LGBTQ young people. In honor of Self-Care and Suicide Prevention Awareness Month, Kiehl’s is encouraging their community to celebrate what makes them unique “Since Day One” while also continuing to raise awareness about the challenges LGBTQ young people face on a daily basis.
Kiehl’s is partnering with value-aligned talent who take a stance on diversity, disability awareness, LGBTQ advocacy, and more, and asking them to share what makes them who they are and challenge their followers to do the same. Digital assets will also be featured in Kiehl's stores for UGC play and via email newsletters, in addition to Kiehl’s and retailers’ microsites.
We invite you to play your part in the “Since 1851, Since ___” digital campaign by sharing your own story and raising awareness for the self-care of everyone. You can also support The Trevor Project alongside Kiehl's by making a donation today.
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