THE AD COUNCIL

CREATE + CHANGE | SEPTEMBER 2022


Young people are experiencing increasing anxiety and depression as they return to the classroom, and they’re not the only ones—encouraging healthy discussions about emotional wellbeing in all communities has become more important than ever. Our new creative content featuring veterans, parents and a star quarterback is the latest in our ongoing efforts to reduce stigma and get Americans talking about mental health. Read on for our latest updates!


New PSA Features USC Quarterback Caleb Williams Championing Mental Health for Young Adults

Our Seize the Awkward campaign released a new public service advertisement (PSA) featuring star University of Southern California quarterback Caleb Williams encouraging young people to check in with their peers and have open discussions about their mental health. We were proud to work with the American Foundation for Suicide Prevention, the JED Foundation, the Caleb Cares Foundation and the Annenberg School for Communication and Journalism at USC to develop the student-produced PSA. Watch the spot.
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A Series of New Spots for Veterans Aims to Reduce Stigma Around Mental Health

Veterans are at higher risk for suicide compared to the general population—the suicide rate among U.S Veterans in 2019 was 52% higher than non-Veteran adults. Emphasizing that no challenge should ever be faced alone, our Veteran Crisis Prevention campaign’s new “Don’t Wait, Reach Out” creative aims to reduce stigma and encourage Veterans to find support before challenges become overwhelming. Watch one spot designed to reach Veterans age 55 and older.
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How We’re Helping Parents Support Their Kids During Back-to-School Season

Classes are back in session across the country! Our Sound It Out campaign has launched an all-new toolkit for parents and caregivers filled with resources and tips to prioritize their kids' mental health. Check out the toolkit.
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Roundup:

• Our Public Service Award Dinner will take place on December 1, and we’ll honor Walmart CEO Doug McMillon. Reserve your tickets or table now!
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• Over on our blog, our president and CEO Lisa Sherman asked our extraordinary partners on the Love Has No Labels campaign to talk about how collaborative storytelling has the power to inspire action.
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• In honor of Child Passenger Safety Week, we teamed up with the National Highway Traffic Safety Administration to help raise awareness among organizations and parents about the right car seats for children. See the new toolkit.
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