December 19, 2019: The U.S. Census Bureau will spend $250 million on a paid advertising campaign “to maximize self-response and encourage participation in the 2020 Census.”^[1]

Beginning in January, the advertising will be visible “across multiple platforms including print and digital outlets, television and radio, billboards, and at transit stations, grocery stores and movie theaters throughout the United States and Puerto Rico.”^[1]

It is expected to reach 99% of all households across the nation with a special emphasis on multicultural and hard-to-count populations.^[1]

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Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.

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