Dear John,
Charmin toilet paper is threatening our climate, Indigenous communities, and woodland caribou. But with your help we can stop it.
As you read this, Procter & Gamble -- the company behind Charmin -- is getting fiber to make their TP from huge swaths of clearcut trees in Canada’s boreal forest. Between 1996 and 2015, more than 28 million acres of the boreal forest were logged.
If Procter & Gamble doesn’t change course, we could lose this unique ecosystem forever. We’re not going to let this corporation destroy our forests on our watch -- but we need your help to stop it from flushing forests down the toilet.
Help stop Procter & Gamble from flushing forests down the toilet. Donate $10 or more to Friends of the Earth and your donation will be matched dollar-for-dollar!
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Canada’s boreal forest is known as the “Amazon of the North.” But its old-growth trees are being cut down and pulped to make toilet paper. And the toilet paper from those majestic old-growth trees? Used once. Then flushed down the toilet.
And believe it or not, Charmin toilet paper has no recycled content. It’s made from virgin forest fiber.
The boreal forests are not just essential to wildlife and the Indigenous peoples that call these forests home. They also store millions of tons of carbon. That makes them a crucial line of defense against the climate crisis -- which will impact all of us.
But it’s not just the boreal forests that Procter & Gamble is harming. It also continues to buy palm oil from sources linked to rainforest destruction in Indonesia. The company’s actions -- as well as Mondelez (the producer of Oreos), Nestle and Unilever -- are each linked to up to 10,000 fire hotspots. And Procter & Gamble is linked to palm oil suppliers around the world who have ties to human rights violations and land-grabbing.
In short, we must stop these giant corporations from exploiting our forests and the communities who depend on them for profit. But we can’t do this without you, John
Protect the "Amazon of the North" from being turned into toilet paper: Donate $10 or more now!
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We need to stop this tree-to-toilet pipeline and make Charmin planet-safe. The cost to communities, species, and our climate is simply too high to keep flushing our forests away. Instead of using materials from precious forests, Procter & Gamble should use recycled materials and sustainable alternative fibers.
We have a comprehensive plan to protect our forests from corporate control while supporting the communities on the front lines of this fight:
- Nearly 50,000 Friends of the Earth Members like you signed a petition to Procter & Gamble demanding that it stop turning our forests into toilet paper. In the coming months, we’ll partner with a broad set of environmental allies to deliver these petitions and turn up the pressure on the company to act.
- We’re working with champions in Congress to advance legislation to hold corporations accountable for their role in fueling the Amazon fires. And our efforts are paying off -- this fall, Rep. DeFazio introduced the “Act for the Amazon Act.” Many other Congressional offices have contacted the financial firms behind deforestation to press them to take action.
- We’re pushing the Wall Street firms financing the destruction of our forests to do better. Friends of the Earth Members like you have signed petitions, made phone calls, and showed up at BlackRock’s headquarters to deliver the message that BlackRock must divest from the climate crisis. This year’s Global Climate strike held mass demonstrations at BlackRock offices in five cities around the world. BlackRock’s CEO is paying attention -- but we need to keep the pressure on.
- Friends of the Earth Members like you sent nearly 30,000 comments to the Department of Agriculture demanding that it not open up Tongass National Forest to mining and logging development. The Trump Administration is required to consider your input when deciding how to proceed.
- We’re suing to stop the Keystone XL Pipeline -- which would cut through the boreal forests in Canada and threaten the drinking water of communities across the Western United States.
- The fight to save our forests around the world must be led by the people who inhabit them. So at Friends of the Earth, we’re working to stop the threats of violence that governments and corporations aim at forest and land defenders around the world. And when these activists face violence, we’re pushing the U.S. government to intervene.
We know this change is possible. Other companies -- like Trader Joe's and 365 Bath Tissue -- are already doing it.
Imagine how much safer our forests would be if Procter & Gamble joined them! But we’ve got to act fast, before these beautiful and iconic places disappear forever.
Protect our forests from clear-cutting and logging. Donate $10 or more and your gift will be matched dollar-for-dollar -- up to $930,000!
If you've saved your payment information with ActBlue Express, your donation will go through immediately:
Express Donate: $10
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Express Donate: $50
Or, donate another amount
Standing with you,
Jeff Conant,
Senior international forests program manager,
Friends of the Earth
