Hello!

It’s not a new tune: The fact that the meat industry will stop at nothing to protect its bottom line. The fact that it prioritizes profit over the living beings in its supply chains. The fact that it subjects animals to outright horrors, from extreme confinement in cages to mass extermination methods like ventilation shutdown plus (VSD+), which has roasted countless animals alive. The suffering of animals is a crisis that continues to unfold, day by day, and it breaks my heart.

But you know what? In the eyes of the meat industry, we’re a massive threat.

The pig industry is guilty of abusing animals—and getting away with it. This year, the chicken industry came under fire for its rampant use of VSD+, an excruciating method of killing entire flocks of healthy birds in order to eliminate any trace of bird flu.

But the chicken industry wasn’t alone in its cruelty. In the early months of the Covid-19 pandemic, the pig industry also used VSD+ to slaughter huge numbers of perfectly healthy animals—not for fear of swine flu but because the pandemic had upended the market, making it more profitable to kill healthy pigs than to keep them alive. It’s painful to fathom, but to the pig industry, these animals were completely worthless.

It’s with this same utter disregard for animals that the pig industry is now trying to unravel what's considered to be the strongest animal protection law in the world: Proposition 12. This critical law, passed by an overwhelming majority of California voters in 2018, limits extreme factory farming cruelty by phasing out the worst forms of confinement. As it turns out, Big Pork really wants to keep pigs in cages.

It’s time for Big Pork to get the message: animal abuse is unacceptable. Will you add your voice?

Everything the pig industry is doing—confining pigs to cages and fighting for its right to do so—tells me that it’s scared of the incredible progress we’re making to end the abuse of animals raised for food. It’s really scared. And that’s all thanks to changemakers like you. Thank you for putting pressure on animal abusers. Together, I know we’ll win.

For the animals,

P.S. Animal abuse is a losing game. Will you join us in letting these corporations know? It takes less than a minute to add your voice!