Truth Initiative applauds the actions of the state attorneys general of 34 states and territories, which if finalized, will result in Juul being held financially accountable.

Truth Initiative

September 8, 2022

Juul’s multi-million-dollar settlement is an opportunity to accelerate progress through proven-effective youth prevention and quit vaping programs

Truth Initiative applauds the actions of the state attorneys general of 34 states and territories, which if finalized, will result in Juul, owned in part by tobacco giant Altria, being held financially accountable for igniting the ongoing youth e-cigarette epidemic via their aggressive, youth targeted marketing of its high-nicotine products.

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2022 Impact Scholarship application is now live

Young people ages 16 to 25 attending a higher education institution or trade school can now apply for the 2022 Impact Scholarship. The Impact Scholarship is for people who are passionate about the issues facing our generation. If you know a young person who deserves a 2022 truth IMPACT scholarship, please share the application with them.

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How can parents help their child stop vaping? The EX Program answers.

The EX Program recently launched a robust suite of new resources to support parents of youth or young adults who are vaping. These new resources include interactive content that provides an overview of vaping terms, guidance on how to talk to a teen or young adult, proven quit strategies, stress management techniques, and more.

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