“What we’re really buying for is impact and outcomes”

For years, U.S. politicians across the political spectrum have used digital advertising to fuel their presidential campaigns. But with the 2022 midterms and 2024 presidential election fast approaching, the time is ripe for new strategies.

On this episode of The Current Podcast, we sat down with political strategists from both sides of the aisle to discuss the fast-paced nature of a political marketer’s job, why Connected TV will be the way forward for all future elections, and how important identity will become as we get closer to the deprecation of third-party cookies.