[Ben & Jerrys is know for its outspoken advocacy on issues ranging
from climate change to economic inequalityn and also for expressing
its social values in the form of limited-edition frozen desserts. ]
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PORTSIDE CULTURE

A BRIEF HISTORY OF BEN & JERRY’S POLITICAL ICE CREAM FLAVORS  
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Sarah Todd
August 26, 2022
Quartz via Secret Breakfast Newletter
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_ Ben & Jerry's is know for its outspoken advocacy on issues ranging
from climate change to economic inequalityn and also for expressing
its social values in the form of limited-edition frozen desserts. _

Ben & Jerry’s corporate activism, in ice-cream form, Jamie McCarthy


 

Ben & Jerry’s has a reputation as a socially progressive company. So
it makes sense that the ice-cream maker’s board doesn’t want its
frozen treats to be sold in Israeli settlements in the West Bank,
which the United Nations has long considered illegal under
international law.

But Ben & Jerry’s may not have a choice in the matter. This week, a
New York judge ruled that Unilever, its parent company, can move ahead
with a deal that will allow the ice cream to be sold by an Israeli
licensee in the Occupied Palestinian Territory, over the board’s
objections.

Unilever and Ben & Jerry’s declined to comment.

Ben & Jerry’s corporate activism, in ice-cream form

Ben & Jerry’s attempt to stop the sale of its products in the West
Bank is in keeping with the company’s long history of taking strong
political stances. In the summer of 2020 in the US, when many
corporations attempted to weigh in on racial inequality after years of
ignoring the issue, Ben & Jerry’s emerged as one of the most
credible supporters of Black Lives Matter thanks to its
well-established corporate activism in areas like criminal-justice
reform.

In fact, the Vermont-based brand, founded in 1978, is known not just
for outspoken advocacy on issues ranging from climate change to
economic inequality, but also for expressing its social values in the
form of limited-edition frozen desserts. The Peace Pop, for example,
introduced in 1988, promoted 1% for Peace, a nonprofit founded byBen &
Jerry’s owners promoting international peace efforts.

Here’s a non-exhaustive look back at some its other flavorful forays

into social and environmental justice over the years:

Here’s a non-exhaustive look back at some its other flavorful forays

into social and environmental justice over the years:

🐒 1988: “Rainforest Crunch,” meant to support indigenous nut

cooperatives and protect the Amazon rainforest, famously fails to

deliver on its political premise

🌳 2002: The Dave Matthews Band collaborates with Ben & Jerry’s

on “One Sweet Whirled,” with a portion of proceeds going to the

Save Our Environment organization

 2009: Proceeds from “Yes Pecan!”—a pun on Barack Obama’s

campaign tagline—go to the Common Cause Education Fund, which

encourages US citizens to participate in politics

🌎 2015: The “Save Our Swirled” flavor supports climate change

action at the Paris Agreement talks that year

🗳 2016: Ben & Jerry’s campaign to combat voter suppression gets a

publicity boost from “Empower Mint,” with a portion of profits
going

to the NAACP in North Carolina

 2018: “Pecan Resist” protests the impact of US president Donald

Trump’s policies on women, immigrants, people of color, and the

environment

🌶 2019: Racial-justice advocacy group The Advancement Project

partners with Ben & Jerry’s on Justice ReMix’d, featuring
chocolate

and cinnamon ice cream along with cinnamon-bun dough and spicy

brownies

 2021: Football player and racial equality activist Colin Kaepernick

helps create the vegan flavor “Change the Whirled”

☕ 2021: The “Change Is Brewing” flavor features coffee,
brownies,

and art by Black-owned businesses in support of US representative

Cori Bush’s legislation for police reform

🍫 Coming in 2023: Chocolatey Love A-fair, a new flavor created in

partnership with chocolate company Tony’s Chocolonely, promotes

the “mission to end modern slavery in cocoa farming”

📬 A periodic dispatch from the annual session of the United

Nations General Assembly in NYC.

via Secret Breakfast Newsletter:

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