From Jenny Ahlen, Environmental Defense Fund <[email protected]>
Subject $2-for-$1 match: Make fertilizer pollution obsolete
Date December 18, 2019 1:10 PM
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My team is partnering with the country’s largest food companies to help farmers improve the way America grows food and turn it into a sustainability leader.

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My name is Jenny, and I need your help to make sustainable food the norm.

Every $1 you donate by December 31 will unlock $2 more to transform the way America’s food is grown and reduce the environmental impact of agriculture:
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The U.S. is home to some of the most productive croplands in the world, feeding hundreds of millions of Americans. Yet agriculture also has outsized impacts on the environment, contributing to water pollution and climate change.

Agriculture emits 8% of total U.S. climate pollution. Most of it is nitrous oxide, a climate pollutant 300 times more potent than carbon dioxide.

The main culprit? Fertilizer pollution. On average, only 40% of the nitrogen applied to crops is taken up and used by the plants. The rest runs off into our water, causing algae blooms, or is released into the air as nitrous oxide.

The bottom line is that we need to find better, more sustainable ways to feed ourselves.

That’s where you come in.

Your gift to support sustainable agriculture today will make three times the impact, thanks to a limited-time $2-for-$1 match:
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For my team, some of our most difficult environmental challenges can be boiled down to two simple things: Demand and supply.

We create demand for more sustainably grown food by securing commitments from farmers’ biggest customers — the retail grocers and club stores where we buy our food.

In 2010, we got Walmart to commit to a major goal of reducing 20 million metric tons of climate emissions from its supply chain.

Thanks to the years of work that my colleagues have done with individual farmers, we already had real-world data showing that better fertilizer management could help farmers’ bottom lines and cut their climate emissions.

With that data, we persuaded Walmart to spearhead an initiative with its suppliers — more than 15 food companies representing 30% of the North American food and beverage market — to optimize fertilizer use on 14 million acres of U.S. farmland by 2020.

As a result of these efforts, companies including Smithfield Foods, Cargill, General Mills, Land O’Lakes and Tyson Foods have committed to using fertilizer more efficiently and improving soil health.

Recently, my team hit a significant milestone — we’re over halfway to our 2022 strategic goal of securing 45 million acres committed to improved fertilizer and soil management practices.

By donating to our year-end match campaign, your gift will be tripled in value to turn those commitments into action on the ground that can improve water quality and reduce climate emissions on a worldwide scale:
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Thank you for your generous support,

Jenny Ahlen
Director, EDF+Business

Donate $25, value $75: [link removed]

Donate $35, value $105: [link removed]

Donate $50, value $10: [link removed]

Donate $100, value $300: [link removed]

P.S. At EDF, we believe that what’s good for the planet is good for people. Your year-end gift will go three times as far to support my team as we develop new technologies and evidence-based sustainability recommendations for all kinds of industries — everything a business needs to get started making a positive effect on our environment.

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