I didn’t want to have to tell you this, but my team just finished crunching the numbers and unfortunately we missed our August End of Month fundraising goal.
This is not something that can happen this close to Election Day – and not filling that gap means we need to go back to the drawing board on our budget. We may have to cut TV ads or door knocking shifts – and that could be catastrophic since our opponent will have Republican dark money flooding in to help him out.
With only 67 days left until voters cast their ballots, every single thing we do from now through November 8 has major consequences.
If we have to pull ads down early or go up late, if we have to cut a field organizer, or shorten a volunteer shift or change the amount of texts our volunteers can send – all of that have real world consequences for who wins this race.
The margin of error is slim, and not following our campaign plan to a T could genuinely be the difference between winning and losing.
Francis Conole is a retired member of the U.S. Navy and a member of the U.S. Navy Reserve. Use of his military rank, job titles, and photographs in uniform does not imply endorsement by the US Navy or the Department of Defense.
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