John, we’re frustrated by how many Democratic campaigns, organizations, and activists waste time and money on things that don’t work.
As more and more candidates and organizations ask for your donations, it's easy for them to simply say, “We elected these great candidates!" and leave out whether their work actually had a provable, measurable impact.
That’s why Movement Labs is testing thousands of different messages, carefully measuring what works - how do we maximize a single dollar spent to register voters of color, recruit new candidates, and win elections?
We think it’s time progressive power building was a little more sophisticated in how we do things by working toward quantifiable impact and long-term change, not short-term “rage-giving” that produces no impact.
John, do you believe progressives need to focus on long-term movement building and data-driven actions?
YES
NO
In soliditary,
Movement Labs
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