John -- I wanted to make sure you saw this news that broke last week and ask you to chip in anything you can to help fight back. -- Robert Reich

Dear John,

Friends, we just received some very, very scary news.

Leonard Leo, the arch conservative who orchestrated the right-wing takeover of the Supreme Court, just received the largest donation in the history of American politics: $1.6 billion.

The donation, from 90-year-old manufacturing magnate Barre Seid, will allow Leo to spend virtually unlimited sums of money to support his ultra-right agenda, from banning abortion to repealing voting rights. You can bet that he won't waste any time before spending that money to help Republicans take over Congress in the midterm elections.

To fight back, the team here at Inequality Media Civic Action is using a secret weapon to help counter Republican dark money spending this fall.

For years, marketers have used advanced analytics to quickly learn which internet ads are most effective. We're repurposing those tools for good. And instead of testing which ads get people to donate, we're finding the most effective messages to educate people and persuade undecided voters. Then, in real time, we're expanding the best videos and ads to the most important audiences.

Our new tool could be a key secret weapon needed to combat the ultra-right wing's $1.6 billion arsenal. Will you chip in and help support Inequality Media Civic Action as we fight misinformation and persuade voters this fall?

Leonard Leo is best known for his decades-long push to seat ultra-right conservatives at every level of the judiciary. He helped Mitch McConnell steal a U.S. Supreme Court seat. He advised Donald Trump on all three of his nominees.

But with Roe v. Wade now obliterated, Leo has turned his attention to the states — pushing them to weaken voting rights, wage war on critical race theory, and remove millions of Americans from Medicaid rolls, to name a few.

Armed with Seid's largesse, Leo is incredibly dangerous. The $1.6 billion donation he just received is four times what he has raised over the last 16 years.

But the team at Inequality Media Civic Action includes some of the most talented and effective messaging experts in the country. We've built a massive following of millions across social media, and we know from research that we have an unusually large number of independents and persuadable conservatives following us.

Now, we're applying the same tactics and software used by corporate marketers and sophisticated political campaigns for a worthy cause: fine-tuning and redeploying our videos in real time to persuade and mobilize key voters. This campaign could prove vital to counter whatever Leo has planned this election season, allowing us to quickly pivot and move voters in the span of 24 hours.

But it will take resources to buy this tool, adapt it for our use, and field test it to perfection. That's why your support could not come at a more critical time.

With the ultra-right wing now armed with $1.6 billion in dark money, will you chip in and help fund Inequality Media Civic Action's work this midterm election?

Thanks for helping us fight to save our democracy,

Robert Reich
Inequality Media Civic Action