John,
I know Doug personally emailed you yesterday about this campaign’s 100k August goal, but I just wanted to reach out too… and let you know how important it is to this campaign’s victory.
Over the next few months, we’ll DRAMATICALLY ramp up our campaign spending:
- Launching TV ads, statewide… in all major media markets,
- Blanketing the internet with social media and digital ads… directly targeted to persuadable voters and “soft” conservatives,
- Rallies, in all corners of Pennsylvania,
- Building out a best-in-class Get Out The Vote campaign to drive voters to the polls on November 8.
I’ll be blunt: this campaign has done incredible things on a very small budget. We’ve already pulled within 3 points of Josh Shapiro.
But swing voters will only begin to pay attention after Labor Day. We’ve got to be ready to combat every lie from the Shapiro campaign… and make sure these voters know that WE are the campaign that fights for their values and on their issues.
That can ONLY happen if we have the resources to ramp up this campaign. Every dollar you give quite literally helps us reach another persuadable voter… and get Doug closer to victory.
Doug, I, and the rest of the team are counting on you. Will you come through with just a few bucks to help us reach our 100k goal?
