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August 24, 2022
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Home Depot improves online offerings for Pro customers
Decker (Home Depot Product Authority)
Home Depot is building on its successful Pro business by providing customers with an "interconnected shopping and quoting experience" on its business-to-business website, President and CEO Ted Decker says. The company also is adding more B2B salespeople, while making it easier for Pro customers to use self-service e-commerce and communicate with associates.
Full Story: Digital Commerce 360 (8/22) 
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Distribution professionals can advance their careers and help their companies by pursuing a specialized Master of Industrial Distribution degree or a more general Master of Business Administration, writes Andrew Vernon, program manager for the MID program at Texas A&M University. Vernon notes that many MID students already have an MBA, but those without one can still benefit by building on their work experience and learning to "think more strategically."
Full Story: Industrial Distribution (8/19) 
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8 Uncomfortable Truths for Industrial Organizations
This infographic presents a radical new business model by way of 8 uncomfortable truths. For many, it's heresy. We believe embracing these 8 truths will quickly give you an unassailable lead on your competitors, here and abroad. Download infographic
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Operations and Technology
US businesses imported 2.53 million 20-foot equivalent units last month -- a 3% year-over-year increase, a 15% jump over July 2019 and the fifth-highest volume on record, according to logistics technology provider Descartes. "A number of factors -- such as a slowing economy, inflation and high fuel costs -- have not had the anticipated impact [of] slowing down US container imports," Descartes said.
Full Story: FreightWaves (8/18) 
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Those concerned with artificial-intelligence-powered machines taking over the world should actually concentrate on data privacy issues, writes Yacov Salomon, Ketch's chief innovation officer. Data used to train AI programs "lingers on, embedded in and potentially extractable from the finished AI product," Salomon writes.
Full Story: The Drum (free registration) (8/22) 
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Just the Facts, Ma'am
"I stopped watching TV news a year ago, so sick of the bias everywhere. But in doing so, I was out of the loop. I decided to give 1440 a try & I've not been disappointed. Finally, Walter Cronkite-style reporting! Just the facts. I also love that I can click a link to see more on many stories. Keep up the good work!" Join for free now.
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Sales and Marketing
Instead of leading a team to think of sales in terms of a bottom line, advise them to help customers understand the potential for improvement, change and growth, blogger David Brock advises. "For sellers, if we are not helping our customers navigate their buying process successfully, we will not make a sale," Brock asserts.
Full Story: Partners in Excellence Blog (8/18) 
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Business-to-business marketing's role is now even more pivotal to provide today's "aloof, and increasingly independent" buyers with the experiences and content they need to not only make purchasing decisions but feel confident to stick with your brand for the long haul, writes Jason Ball, founder of Considered Content. Customers "should be able to source richly informative, educational content -- from guides and case studies to research and instructional videos" from your brand that centers around their needs, Ball writes.
Full Story: CMSWire (8/22) 
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The Business Leader
Investing 20 minutes a day or less in journaling in the morning and the evening can help executives plan their day, evaluate what's working and what's not and measure progress toward their goals, writes Art Petty. Petty offers 20 prompts to get started and reasons why this exercise is about more than just keeping a diary.
Full Story: Art Petty (8/21) 
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Offering skills development to team members and assuming the effort can run on autopilot is likely to lead to dissatisfaction all around, writes Alaina Love, CEO of Purpose Linked Consulting. Love explains why a high-performing team framework is necessary and what it should include.
Full Story: SmartBrief/Leadership (8/22) 
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NAW Insider
Breakthrough Education = Groundbreaking Results
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Are you looking for professional development programs to help you retain and develop your key personnel? If yes, then the NAW Certificate in Distribution Professional Management program will help your leaders reach their highest performance levels. Learn more.
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Exclusive Networking and Thought Leadership for Your Business
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The NAW Large Company Roundtables are an exclusive community of thought leaders from Large Company distribution enterprises who congregate to network with noncompeting peers in multiple lines of trade on key issues. The companies invited into this community are from distribution firms with annual sales between $100 million and $999 million. Register today!
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Real change lies within all of us. It is in the choices we make every day.
Megan Rapinoe,
professional soccer player, gender equity advocate
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