August 22, 2022

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First UCLA and USC — and now another Pac-12 powerhouse could be heading to the Big Ten. Check out Front Office Sports’ Instagram [[link removed]] for more on the wild world of the conference’s ongoing expansion.

NFL Team Values Increase 28% As Cowboys Hit $8B [[link removed]]

Kirby Lee-USA TODAY Sports

Forbes unveiled its list of the most valuable NFL teams in 2022 — and the Dallas Cowboys lead the group at a world-record $8 billion.

The NFL’s 32 teams are now worth an average [[link removed]] of $4.47 billion — a 28% increase year-over-year — behind increased revenue due to the league’s popularity and ability to garner expensive deals.

Owned by Jerry Jones, the Cowboys’ valuation is up 23% compared to last year.The Robert Kraft-owned New England Patriots are the second-most valuable in the NFL with a $6.4 billion valuation.Stan Kroenke’s Los Angeles Rams are the third-most valuable at $6.2 billion, a 29% increase year-over-year.The New York Giants, owned by John Mara and Steven Tisch, round out the top four with a $6 billion valuation.

The league also benefited from the record sale of the Denver Broncos earlier this month.

NFL owners approved [[link removed]] the Broncos’ $4.65 billion sale to an ownership group led by Walmart heir Rob Walton. The previous record sale was $2.2 billion for the Carolina Panthers in 2018.

Expanding Reach

In July, the NFL launched [[link removed]] its direct-to-consumer streaming service NFL+, which includes local and prime-time games “among other features” for $4.99 or $9.99 per month.

Man United Looking for $235M for Stadium Amid Sale Chatter [[link removed]]

Abhijit Tembhekar from Pune, INDIA, CC BY 2.0

Manchester United’s owners are looking for at least $235 million in funding amid speculation that they could sell part or all of the iconic soccer team.

The Glazer family is looking for capital to make infrastructure improvements to the team’s Old Trafford stadium, including a capacity increase to 90,000.

A loan or stake sale have both been discussed [[link removed]], and potential investors are likely to offer funds in exchange for a percentage of the team’s media rights, per The Times.Earlier this month, FC Barcelona sold a 24.5% stake in its media rights to Orpheus Media for $102.6 million.A debt sale could be complicated by the team’s existing balance sheet. Under the Glazers, the club has paid [[link removed]] $1.1 billion in interest and debt repayments, while the Glazers have collected $406 million in share sales, consulting fees, and dividends.

Private equity firm Apollo Global Management backed [[link removed]] out of talks with Manchester United, but talks with others may be ongoing, per Bloomberg.

Glazer Furor

Fan groups organized protests prior to the team’s match against Liverpool on Monday night, calling on the Glazers to sell. Fan group The 1958 is boycotting the game and have pushed for fans to stop buying team merchandise and official packages.

The Glazers would reportedly seek a record $5.9 billion at the very least, were they to sell the club. Members of the family have shown varying levels of commitment to owning the team — among the siblings, Joel Glazer is reportedly the most attached [[link removed]] to keeping it.

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Germany’s Soccer Body Seeks to Recoup Losses with Media Arm Sale [[link removed]]

Bundesliga

Deutsche Bank AG has reportedly been hired to lead the possible sale of a package of media rights for German soccer’s governing body.

It’s unclear how big the sale would be, but Bloomberg reported [[link removed]] that the German Football League (DFL) is considering selling up to 20% — which reportedly could be worth $18 billion — of its media unit that includes domestic and international broadcasting rights.

The body is also considering loans and other strategic investment ideas.

Around 10 private equity firms are expected to present their growth strategies as early as September, with CVC Capital Partners reportedly among those interested.

In March, CVC acquired a 13% stake in Ligue 1’s media rights for roughly $1.6 billion.Last year, La Liga agreed to sell CVC an 8% stake in its own media company for $2.3 billion.

The DFL terminated [[link removed]] plans last year to sell a 25% stake in its overseas broadcasting rights following pushback from Bundesliga clubs.

Deutsche Bank AG will work with Nomura Holdings during the process.

Why Worry?

Bundesliga and Bundesliga 2 reported [[link removed]] a 10.5% decline in sales to $4.5 billion during the 2020-21 season, with ticket sales falling 95% compared to the last pre-pandemic season. Bundesliga is also in the middle of a four-year, $4.9 billion domestic broadcasting deal [[link removed]] with Sky and DAZN, a decline in value from its previous deal.

In April, DFL CEO Donata Hopfen said “new avenues” would need to be explored to “make German professional football future-proof.”

Conversation Starters In The Leadoff, UEFA and Paramount agree to a $1.5 billion U.S. rights deal, Manchester United could be on the market, the Oakland Athletics meet with a Las Vegas executive, and MSG Entertainment considers a spin off. Click here to listen [[link removed]]. Professional golfer Pat Perez told Sports Illustrated that he intends to withdraw [[link removed]] as one of the 11 plaintiffs in a LIV Golf antitrust lawsuit against the PGA Tour. Crypto.com Arena, previously known as the Staples Center, is set to undergo [[link removed]] the largest renovation in its history.

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Market Movers

U.S. stocks experienced declines across all three major indexes on Monday. Here’s a look at how sports-related stocks performed:

BYD [[link removed]]

Boyd Gaming Corp.

[[link removed]]

$55.07

[[link removed]]

+0.73%

[[link removed]] GCO [[link removed]]

Genesco Inc.

[[link removed]]

$64.25

[[link removed]]

+2.15%

[[link removed]] DIS [[link removed]]

Walt Disney Co (The)

[[link removed]]

$115.97

[[link removed]]

-1.54%

[[link removed]] WWE [[link removed]]

World Wrestling Entertainment, Inc.

[[link removed]]

$69.69

[[link removed]]

-1.58%

[[link removed]] MTN [[link removed]]

Vail Resorts Inc.

[[link removed]]

$229.52

[[link removed]]

-1.68%

[[link removed]] VFC [[link removed]]

VF Corp.

[[link removed]]

$43.14

[[link removed]]

-2.93%

[[link removed]] (Note: All as of market close on 8/22/22) What to Watch

​​The Miami Marlins (52-69) face the Oakland Athletics (45-77) on Monday night at the Oakland Coliseum.

How to Watch: 9:40 p.m. ET on ESPN+

Betting Odds: Marlins -1.5 || ML -140 || O/U 7.5

Pick: Expect the Athletics to keep things close. Take Oakland to cover.

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Written by Justin Byers [[link removed]], Owen Poindexter [[link removed]], Abigail Gentrup [[link removed]] Edited by Matthew Tabeek [[link removed]], Brian Krikorian [[link removed]]

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