Meet the Atlas Society CEO and self-confident Malibu resident who resembles an Ayn Rand heroine.                                                      

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Independent Women’s Forum is pleased to announce that Jennifer Anju Grossman, CEO of the Atlas Society, which promotes the ideas of Ayn Rand, is the latest entry in our popular series of Champion Women profiles ([link removed]) .

Grossman had never read a word of Ayn Rand’s before she joined the Cato Institute in 1993. She recalls that, when it became clear that she didn’t know Rand’s work during a discussion around the water cooler, a colleague “pulled me aside and said ‘I don’t know how they let you in the door without your having read Atlas Shrugged, but you better go home and do that right now.’ And I did. And I read it in a matter of days, and I was completely hooked.”

As fate would have it, Grossman continued to read and study Rand’s novels and essays so that she was the obvious choice to head up the Atlas Society when the CEO job became available in 2016. Grossman herself is a combination of glamour and thrusting intellectuality — she is pictured on the Atlas Society website in a bright red dress sporting a big gold dollar sign, the appropriate adornment for the proponent of a philosophy that makes the moral case for capitalism.

While the Atlas Society’s reason for being remains the promotion of Rand’s Objectivist philosophy, Grossman added features designed to attract a younger audience. One is “My Name Is …”, a series which captures ideas, or lives of relevant people, which are drawn through a cartoon. Among those showcased: Karl Marx, Howard Roark, the genius architect in Rand’s novel The Fountainhead, Dagny Taggart from Rand’s Atlas Shrugged, Property and Free Speech. “One of our best performing videos was ‘My Name is Victimhood’,” Grossman says. “It is not about true victims, people whose houses burned down, or who have been robbed, raped or attacked. Real victims tend to try to move on, to find ways to get out of a bad situation. The video is about people who are finding power in their victimhood, who are part of the victimhood Olympics.”

One of the “My Name Is . . .” subjects is Grossman. She begins with the intriguing tidbit that she was born in India — hence the Hindi middle name, Anju — to American parents. Grossman has been a speechwriter for President George H. W. Bush, Arianna Huffington’s right-hand-woman when Huffington came to Washington to set up a salon that invited prominent conservatives to engage in high-powered conversation, and a senior vice president of Dole Food, where she created a nutrition program. She also worked for the late philanthropist Ted Forstmann.

We know you will enjoy meeting this self-confident Malibu resident who resembles an Ayn Rand heroine and is the perfect voice for an idea whose time is coming to appeal to a broader audience than ever before.
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Sincerely,

Charlotte Hays
Cultural Director
Independent Women's Forum

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