Hey — this is unacceptable and we must act now.
Hallmark — the company who promotes "sending the very best" and "warmth and spirit" for the holidays — just left us in the cold. How? They caved to pressure from an anti-LGBTQ group and pulled an amazing ad featuring a loving same-sex couple on their wedding day kissing. Why? Because they claim it "violated their policies" and was "deemed inappropriate." Yet they let a nearly identical ad featuring an opposite-sex couple be aired.
The only thing controversial here is Hallmark’s shameful actions — join with fellow members of the Human Rights Campaign to tell Hallmark its anti-LGBTQ actions will not be tolerated!
By backing down on visibility and representation, Hallmark has failed our community and all of their customers. And for a brand all about love, it is disheartening to see Hallmark leading with fear and discrimination.
We cannot be silent. Raise your voice now. Sign our letter to Hallmark expressing your discontent.
Visibility matters, friend. Our community deserves to be seen, heard and represented just like everyone else.
A company known for being inclusive, Hallmark should know and do better! HRC has reached out to Hallmark leadership to discuss steps to rectify this discriminatory decision. We need you, Friend, to join the Human Rights Campaign in signing our letter and help send a message that we won’t be erased.
HRC Rapid Response
