THE AD COUNCIL

CREATE + CHANGE | AUGUST 2022


As we near the 2022 midterm elections, Americans’ trust in elections and election officials is low—and the mistrust spans the political spectrum. The Ad Council Research Institute’s latest study reflects young voters’ attitudes and actions during elections since 2018 and recommends the best way to reach young people with messages around voting in the upcoming elections.

Read on to learn more about the new research, our new Board Chair and check out creative content highlighting the importance of multiculturalism in marketing. You can also watch new PSAs featuring a fun life-saving dance challenge encouraging parents to talk to their kids about vaping, read about our potential panels at SXSW Interactive and learn how to vote for your favorites!



Welcome to Our New Board Chair, Jacki Kelley

We are excited to announce that Jacki Kelley, CEO of dentsu Americas, has been named Chair of the Ad Council’s Board of Directors. Jacki will work in collaboration with the Executive Committee, the governing body of the Ad Council’s board, and Ad Council leadership to further our mission to use the power of communications to address the country’s most critical social issues. Our Board is made up of a prestigious group of senior marketing and media executives who provide expertise, insights and resources to make sure our social good campaigns are impactful. Jacki will also chair the Ad Council’s 2022 Annual Public Service Award Dinner, our largest annual fundraising event, which will be held in December. Read the announcement.
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New Creative Content from AIMM Emphasizes Multiculturalism in Marketing

The Ad Council is a proud member of the Alliance for Inclusive and Multicultural Marketing (AIMM). Two years ago, AIMM launched #SeeALL, an industry-wide movement created to drive increased and accurate representation of multicultural and inclusive communities. This year, AIMM worked with members to create content that advances the efforts of #SeeALL and urges us to look at the world from a different perspective. Watch the “Good In All” spot, which first debuted at Cannes Lions International Festival of Creativity in June.

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Young Voters in the 2022 Midterms

Young Americans believe voting is their civic duty, but many are left wondering if their vote really matters – or if our system of government needs major reform before it will. More than 90% of young voters from each party are pessimistic about the power of the vote to bring about change and are frustrated with what’s happening in Congress. These, along with other key insights, were captured as part of our newly published Ad Council Research Institute multi-phase, mixed-methods research study. Intended to help brands and causes understand how they can effectively encourage young people to vote, the first phase of the Messaging Young Voters in the 2022 Midterms Report includes an environmental scan, social listening and qualitative analysis designed to understand young voters’ motivations and potential barriers.
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New Dance Challenge Addresses Youth Vaping

We partnered with the American Lung Association to launch a new series of public service ads (PSAs) encouraging parents to hold proactive conversations with their kids about the dangers of vaping. The new PSAs tap into pop culture and viral dance video trends to connect parents and their kids, segueing into more serious conversations about the severe impact of vaping. The spots feature dancer, social media influencer and anti-vaping activist Russell Horning, “The Backpack Kid,” who gained fame after his “Flossing” dance video went viral.
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More News:

• True to the collaborative spirit of the conference, SXSW Interactive enlists the public’s help in selecting each year’s slate of panels and presentations through the Panel Picker. Vote for these 2023 submissions from the Ad Council.
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• Over on our blog, learn how personalized tech creates new opportunities for social impact marketing.
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• The latest installment of #HaveYouMet, our series amplifying BIPOC professionals contributing incredible social impact work, spotlights nationally renowned health equity champion Dr. Ashani Johnson-Turbes.
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• And on Twitter, our latest installment of #PassThePlatform features L.O.V.E., an organization supporting and empowering young Latinas to strive for success. If you missed it, take a second to learn more about their impactful work.
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