A new, free video resource on the rules for non-surgical cosmetic interventions.
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August 2022
Hello,
We’re excited to share our latest series of CAP Bitesize – our short videos that help, in particular, small and medium sized businesses get to grips with the advertising rules.
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Series three focuses on the rules for non-surgical cosmetic interventions.
Whether you offer fillers, anti-wrinkle injections, laser or light treatments, micro-needling, peels, or teeth whitening treatments, to name just a few, this series offers a quick guide to:
The new targeting rules for these kinds of ads.The key principles for creating socially responsible ads.The rules for before and after photos and production techniques.How to avoid misleading advertising claims.The advertising rules for Botox.
You can find all the videos on our CAP Bitesize page ( [link removed] ), and watch the latest series in less than 20 minutes.
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Series three covers:
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Video 1: Intro ( [link removed] )
The rules on how ads for non-surgical cosmetic interventions can be targeted have changed. Find out what this means for marketing your services.
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Video 2: Social responsibility ( [link removed] )
This video covers the key principles you need to know to keep your ads socially responsible.
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Video 3: Before and after photos ( [link removed] )
From keeping a record of production techniques to the use of beauty filters, this video covers what you need to know if you're planning on using before and after photos in your marketing.
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Video 4: Misleading claims ( [link removed] )
This video will give you top tips on how to avoid misleading advertising claims in your ads.
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Video 5: Botox ( [link removed] )
Prescription-only medicines cannot be advertised to the public. Find out what this means if you offer Botox injections.
Don't work in cosmetology? We also have CAP Bitesize series covering the rules on pricing ( [link removed] ) and prize promotions ( [link removed] ).
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Contact us
Committees of Advertising Practice Ltd, Castle House, 37-45 Paul Street London EC2A 4LS
Tel: 020 7492 2200
The Committee of Advertising Practice Ltd is registered in England and Wales under company registration number 8310744. The Broadcast Committee of Advertising Practice Ltd is registered in England and Wales under company registration number 5126412. Registered Office: Castle House, 37-45 Paul Street London EC2A 4LS.
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