An infographic, a video, a flyer, and more. Having trouble viewing this email? View it as a web page. Thank You for Playing Your Role in Prevention Last week, more than 250 of you came to join us at one of our three conferences—Coalitions Rising, the Ohio Adult Allies Summit, and the Prevention Action & Advocacy Summit on Vaping. There, we got to hear from a wide array of experts in prevention on topics such as preventing e-cigarette use through public policy, keeping cultural competency at the core of the work we do, and building resiliency among young people. It was a wonderful three days of learning and networking. Together, we learned the skills and strategies we need as coalition leaders, parents, teachers, school officials, business leaders, and preventionists to support the wellbeing of young people and prevent substance misuse. We hope you'll join us next year for these conferences! We also hope you'll consider joining us in just a few months for Advocacy Day in which we'll take what we've learned to the Ohio Statehouse to advocate for prevention. We also want to take a moment to publicly thank all the people who made these events possible—the Ohio Department of Mental Health and Addiction Services, GAD Insurance, Columbus Public Health, our anonymous donor, and our board of directors. Coalitions Rising Photos Prevention Action & Advocacy Summit on Vaping Photos Ohio Adult Allies Summit Photos Get Your Head in the Game Millions of teens watch the Super Bowl every year. And every year, millions of teens see and are influenced by advertisements for products containing alcohol. The Super Bowl is a teachable moment to talk about how ads are engineered to get young people to buy a product. The Big Bowl Vote shows you how to do it. We at Prevention Action Alliance created the Big Bowl Vote to: Educate communities on the effects ads for alcohol have on young people. Empower educators and others who work with youth to promote critical thinking. And advocate for community dialogues about advertisements for alcohol in your community. "Link/Interact Club - Fremont Ross High School has participated annually since 2012 in the Big Bowl Vote. This important activity helps high school teens focus on the marketing and advertisement techniques used to engage our youth. The teens understand the importance of being alcohol free and are able to analyze how the commercials are directed at certain ages to promote a better appeal of a certain product. This activity provides great conversations among teens to discuss how the Super Bowl commercials impact young lives." — Susan Frye Interventionist/ACE Mentoring, Fremont City Schools By teaching our kids to analyze ads and how they affect us, we can reduce the impact ads for alcohol have on our young people and reduce underage and binge drinking. So please consider joining us for the Big Bowl Vote on Monday, February 4, immediately after the Super Bowl. The process is simple: Sign up for emails about the Big Bowl Vote. Download the 2020 BBV Playbook. (To be released) Watch Super Bowl LIV on Sunday, February 2. Administer the Big Bowl Vote survey on Monday, February 3. Send us your results by the end of Tuesday, February 4 or use our upcoming Google Forms survey. Learn More about the Big Bowl Vote Sign up for Updates New Resources: Scare Tactics Digital Flyer and Infographic When you think about prevention, you may think about mock car crashes, scary PSAs, and printed materials that connect drug use with death. You may even think of specific examples of these appeals to fear—reefer madness in the 1930s, the fried egg commercials of the 1980s, or even recent images of people slumped over because of an overdose. These scare tactics appeal to adults who think “if kids saw what could happen, they’ll know not to mess with these drugs.” However, scare tactics have been proven to be ineffective with teenagers. When drug prevention messages emphasize the worst possible outcomes of drug use, like a car crash or overdose, teens are quick to dismiss these warnings when they notice that their friends who use drugs don’t suffer these negative consequences. Furthermore, teens process information differently than adults. Where our fully developed brains think that we should avoid using drugs because of what could happen to us, adolescent brains tune out scary messages to protect themselves and their sense of invulnerability. Worst yet, teens who are attracted to risky situations may be attracted to drugs when those drugs are portrayed as scary things. Despite this body of research, well-meaning people spend hours of time and energy and millions of dollars on prevention messages that are likely to have no impact on the people they intend to serve. In fact, they could backfire and make things worse. Why Scare Tactics Don’t Work in Prevention Messaging explains the research behind effective and ineffective messaging in prevention. As a resource guide, it’s intended for new and experienced preventionists, whether they’re part-time, full-time, or volunteers. This digital flyer and infographic were created to give you the ability to share a primer on why scare tactics don’t work in prevention messaging with anyone who decides what your community says about drug use to teenagers. They’re great for advertising agencies working on prevention messages, schools that determine how to address underage alcohol use around graduation and homecoming, government entities that are considering creating new campaigns, and even new and budding preventionists. The flyer provides the basics of why scare tactics don’t work in prevention messaging and is a great companion piece to the Why Scare Tactics Don’t Work in Prevention Messaging booklet. The digital infographic walks the viewer through a test of their message to determine if the message they’ve crafted is a scare tactic. Learn More and Download These Resources Vaping: Know the Facts As the real risks of “vaping” remain largely misunderstood by adults and teens alike, Vaping: Know the Facts boils down the latest science into a free, open-source toolkit that explains the harms associated with adolescent vaping and empowers audiences with the tools to take action. Access the Toolkit Do You Buy Groceries? Your Grocery Purchase Could Help PAA! Did you know that by shopping at Kroger you could support Prevention Action Alliance at no additional cost to you? Kroger Community Rewards donates to local organizations based on the shopping you do. When you check out with your Kroger Plus Card, contributions to Prevention Action Alliance will be made automatically and at no cost to you. To start, you’ll need to apply for a Kroger Plus Card in your local Kroger store. If you already have a Kroger Plus Card, you can log into or create a digital account and name Prevention Action Alliance as your participating nonprofit. Our organization number is XL317. Even if you’ve signed up in the past, you may need to re-designate Prevention Action Alliance as your nonprofit. Registrations are good for one year before you must reapply. Support Prevention Action Alliance with Every Grocery Run Shop AmazonSmile for the Holidays. Support Prevention and PAA. The holidays are just around the corner, and holiday music is already filling the air. If you’re still shopping for presents for your friends and loved ones, please consider making Prevention Action Alliance the nonprofit you support through AmazonSmile. AmazonSmile is operated by Amazon and lets customers enjoy the same selection of products, prices, and features as on Amazon. When customers shop on AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the price of eligible purchases to nonprofits. Selecting Prevention Action Alliance as the nonprofit you want to support is as easy as clicking here. You can also go to AmazonSmile.com, log in or create an account, and go to Your Account. From there, select Change Your Amazon Smile Charity. Type “Prevention Action Alliance” into the search bar, and then click “Select” on the next page. Shop AmazonSmile and Support Prevention Action Alliance ‌ ‌ ‌ ‌ Share this email with your friends! ‌ ‌ ‌ Questions? Comments? Suggestions? 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