Dear Friend,

In the last month, we have learned two lessons that can seismically shift the outcome of the midterm elections:

1. In a state with abortion on the ballot, an incredible half of new voter registrations in the past 30 days were voters under 25 years old.(1) In fact, new polling shows young voters are considerably more likely to vote based on abortion rights than other age group.(2)
2. Nearly half of the users of Courage California's Voter Guide for the primary election were 18 to 34 years old.

Young voters are absolutely critical to widening the Democratic majority in Congress in November -- we know they were the only reason Democrats prevailed in many key districts in 2020, and we can repeat that turnout in 2022.(3) We have in hand both the messaging and the Voter Guide we need to turn out those voters for Democrats -- it's just a matter of reaching them.

Every dollar you donate helps us buy the ads and the social media we need to reach young voters. Will you chip in to help us win?

Roe v. Wade is turning out to be extremely significant to the young voter.

And California is one of the few states that has abortion on the ballot this year, with voters being asked to decide on a proposition protecting not just abortion, but also contraception, no matter who is in the government.(4)

Our Voter Guide explains what's at stake with this proposition, but that's not all. The Voter Guide lays out where money behind campaigns comes from, who has endorsed candidates, and what difference they are likely to make. This is the kind of information that appeals to Generation Z voters, which is why they took advantage of the Voter Guide in the last primary.

Now we need to ensure that every young voter possible sees the Courage Voter Guide. Here’s how we’re going to do it:

1. Leverage the social media that Generation Z uses, including Instagram, TikTok, and Snapchat, to inform young voters what’s at stake in this election and how they can use the Courage Voter Guide to inform their vote.
2. Purchase an unprecedented ad buy on Google to ensure that any young voter who searches for information on candidates sees the Courage Voter Guide.
3. Staff a get-out-the-vote program on the ground to reach young voters where they are.

The more money we raise right now, the more young voters we can reach and ensure that Democrats maintain the majority in November. The stakes have never been higher. Will you chip in?

Yes, I’ll donate to Courage California and help win in November!

Yours in the fight for our democracy,

Irene, along with Amber, Angela, Annie, Isidra, Jay, Lindsay, LisaMarie, Mai, Mai, Raquel, and Scottie (the Courage PAC team) 

PS: Courage California is fighting for equity and justice across the state and the country. Will you become a monthly donor and help sustain our work?

Donations go to support all of Courage California's work for a more progressive California and country. Follow us now on Facebook or Twitter!

Footnotes:
1. https://www.npr.org/2022/08/04/1115404510/kansas-abortion-rights-midterm-elections-strategy
2. https://www.dataforprogress.org/blog/2022/8/4/young-voters-are-more-likely-to-prioritize-abortion-rights-in-upcoming-midterms
3. https://www.washingtonpost.com/opinions/2022/06/01/midterms-democrats-young-voters/
4. https://ballotpedia.org/2022_abortion-related_ballot_measures