Dear John,

This might be the most dangerous midterm election our democracy has ever faced.

After staging a violent insurrection to try to overturn the 2020 election, Trump and his allies are now backing a slate of Big Lie conspiracy theorists to take over the key offices that oversee our elections, count votes, and certify winners. If Republicans take control of Congress and Big Lie adherents seize control of our elections in battleground states like Arizona, Nevada, and Michigan, our democracy might not survive.

But the innovative team at Inequality Media Civic Action has uncovered a secret weapon to fight back and save our democracy.

Here’s the plan: For years, advertisers — including the Donald Trump campaign — have used advanced analytical tools to learn in real time which internet ads are the most effective.

Now we’re repurposing those same tools to save our democracy. Instead of testing to figure out which ads get people to donate, we’re finding the most effective messages to persuade undecided voters. And then, in real time, we're expanding the ads and videos that are working best with the most important audiences.

This new secret weapon could be the game-changer we need to translate our social media savvy into victories at the ballot box. Will you chip in and help support Inequality Media Civic Action as we fight to get the truth out and save our democracy this midterm election?

In the past 21 elections, the party in the White House has gained seats in Congress only twice. With President Biden’s approval rating in the 40s and inflation still high, voters are unhappy. That’s why a lot of political experts are warning about a possible wave election this fall, sweeping Republicans into office up and down the ballot.

The team at Inequality Media Civic Action includes some of the most talented and effective messaging experts in the country. We're creating and pushing out compelling videos and shareable social media content that is seen by millions of voters every single week. And we’ve learned over the last 18 months that our content is reaching persuadable conservative voters in key districts.

We’re using the same software used by corporate marketers and sophisticated political campaigns for a worthy cause: fine-tuning and redeploying our videos in real time to persuade and mobilize key voters. This is especially vital during an election season, when issues come up quickly and move voters at the speed of the 24-hour news cycle.

Inequality Media Civic Action has built a massive following of millions across social media, and we know from research that we have an unusually large number of independents and persuadable conservatives following us.

This new tool will give us cutting-edge superpowers for online messaging during what could be the most crucial midterm election we’ve ever faced. But it will take resources to buy it, adapt it for our use, and field-test it to perfection. Your support is critical in this moment.

With our very democracy at stake, will you chip in and help fund Inequality Media Civic Action’s work this midterm election?

Thanks for helping us make the most of our talented team of communication strategists.

Robert Reich
Inequality Media Civic Action