Reach voters where it matters, when it matters

Connected TV is political advertising's new favorite channel

For decades, linear TV was the darling of political advertising channels. But that all changed during the 2020 presidential election, with political advertisers allocating up to a third of their budgets to Connected TV.

What does this mean for your 2022 midterms strategy? Keep reading to learn how Connected TV emerged as the new favorite for candidates and political parties looking to reach their most coveted audiences.

This is a sponsored communication on behalf of The Trade Desk. Information contained herein was provided by the sponsor and does not necessarily reflect the views or endorsement of the American Association of Political Consultants.

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