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Hey Indivisibles,

It’s monthly newsletter time! This one is a little different: I’m going to
keep this short, give you a little context, and then ask for your help
with ideas for a project we’re working on: a practical guide to winning
the election by focusing public attention on MAGA extremism. [ [link removed] ]If you
want to skip to that draft guide without bothering with my newsletter, you
can here. If you want to tell me your ideas directly, you can reach me on
twitter: [ [link removed] ]@ezralevin. And if you want to see a new picture of our
22-month-old Zeke, you’ve got to make it all the way to the bottom. Let’s
get to it.

We’re winning the debate over strategic messaging

This is very good news. Since Sinema, Manchin, and McConnell joined forces
in January to kill our democracy bill, I’ve been writing these newsletters
focused on one thing: MAGA extremism -- extremism on abortion, on book
burning, on bloody coups. During this time I’ve had one-on-one chats and
focus groups with Indivisible leaders across the country, frustrated with
two things:

 1. The MAGA Republicans are power-hungry ghouls.
 2. Most people aren’t aware or aren’t paying attention to that fact.

I, too, have been frustrated with these two things, which is why
Indivisible has been trying to convince the non-MAGA political world to
make MAGA extremism the focus of this election season. We covered it in
our national convention earlier this month with such guest speakers as
Senators Elizabeth Warren and Raphael Warnock, and we hosted a briefing on
ads and messaging just this week.

The short version is this: If we make this election a choice between MAGA
extremism and our normal, popular majority, we’ve got a fighting chance in
November.

While this might seem incredibly obvious to you and me, this strategic
assessment met real resistance from some in Democratic Party leadership
earlier this year. Some wanted to try to ignore the dangerous white
nationalists on the other side, or downplay the focus on Dobbs and the
attacks on abortion rights. There was serious disagreement about what
message the broad pro-freedom, anti-MAGA coalition ought to use as we head
into November.

But here’s the great news! In the last couple weeks, we have new reporting
that the broader Democratic Party is coming over to our side: [ [link removed] ]Democrats
try to unify around a simple midterm message: Republicans are
'extremists'. The blowout rejection of an anti-abortion referendum in
Kansas this week highlights the electoral power of focusing on MAGA’s
unpopular agenda. Even in “red” states and districts, if the election is a
referendum on MAGA and the threat it poses to our freedoms, we win.

Say it again with me: if the election is a referendum on MAGA, we win.

So what’s our role in this work?

When thinking about how Indivisible can have an impact in this moment, I
start by thinking about what makes Indivisible unique.

Indivisible is not a big money operation. We’re not gonna run tens of
millions of dollars of ads. We’re not gonna do expensive weekly polling.
We’re not gonna run star-studded concerts. I’m happy for the big money
groups to do that if it helps defeat MAGA. But we’re not going to try to
do what we’re not built to do.

Indivisible is a people-powered movement of locally-led groups. Our unique
contribution to the election season is all of us -- it’s the power and
legitimacy we’ve built together. There are active, engaged, powerful
Indivisible groups in every state, in urban, suburban, exurban, and rural
communities; in red, blue, and purple states and districts. We’ve used
this power to push our electeds to be better and get out the vote to
protect or defeat our electeds. But that’s not all we can do.

We can shape local and national news coverage. We can drive public
attention. We can push to make MAGA extremism front and center every
single day from now until November 8.

This isn’t me dreaming of a world that might possibly be built some day.
I’m describing the reality today. Do a Google news search any day of the
week and you’ll see [ [link removed] ]local Indivisible leaders quoted, [ [link removed] ]local
Indivisible actions covered, [ [link removed] ]letters to the editor by Indivisible
members. Indivisible are right now in this very moment influencing local
media coverage. We have the tools at our disposal to focus public
attention on MAGA -- we just have to use them.

Ok, so how do we do this work?

Now we’re getting to the fun part. How can local Indivisible groups drive
news coverage of MAGA? There’s no turn-key, one-size-fits-all solution
here. Repeatedly driving media coverage requires creative, tactical
innovation -- there’s a reason it’s called “the news.” The news covers,
well, new stuff.

But this is a solvable problem. We’ve been working on a new practical
guide to driving media coverage of MAGA. We’ve got a lot of ideas for
tactics here -- laughtivism, events, birddogging, spectacle, more. Our
goal is to give a framework for Indivisibles nationwide to work up their
own ideas for driving public attention on MAGA and what’s at stake for
November.

The guide is still a draft, but we’re aiming to finish it up soon, release
it, and start putting together trainings and other materials based on it.
So what would be helpful now -- the favor I’m asking for -- is for you to
read it, digest it, kick the tires, and provide edits, suggestions,
critiques.

So with all that said:

 1. [ [link removed] ]Here’s the new draft guide
 2. [ [link removed] ]Here’s the form where you can provide input

Looking forward to building this out together. Let’s do this.

Ezra Levin
Co-Executive Director, Indivisible

PS: Here’s Zeke at 22 months enjoying the summer and his new sunglasses.
In this photo he’s dancing to a Beatles record - see if you can guess
which one.

[9]Zeke wearing sunglasses and smiling at the camera

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