John,
I want to pull back the curtain a bit and shed some light on our campaign strategy. It's important to me that you're kept in the loop.
Now that we're in our general election push to unseat Michele Steel, our next big task is to quickly raise my name recognition amongst Democrats and undecided voters across this district.
Our field team has been doing an excellent job getting the word out on voters' doorsteps. Still, we'll also need to run a robust communication plan that includes mailers, TV and digital ads, and even some radio segments. We start these programs this month.
In the next two weeks, we're sending 40,000 pieces of mail to key, undecided voters. To fully fund this outreach, we need to raise $19,500 before the end of this week for printing and postage. Will you chip in $3 immediately to fund our efforts to communicate my message?
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CA-45 is one of the few districts in the country that's both held by a Republican and home to a much larger share of Democratic voters. That gives us a huge opportunity to defeat Michelle Steel in November and play a key role in keeping the House blue.
Our challenge is that many CA-45 voters don't yet know a viable Democrat is running here. It's our job to change that perception over the next three months. These mailers will play a big part in doing just that.
Help us raise $19,500 to send our first flight of mailers to the Democrats and undecided voters who will decide this race. Please chip in $3 today >>
Thanks for hearing me out,
Jay
