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Ad Council Create + Change | July 2019
The Ad Council's Newsletter for Social Good
Summer is in full swing, and we’re excited to unveil new campaigns, timely announcements, and one brand-new initiative. Read more…
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INTRODUCING AD COUNCIL EDGE
We’re thrilled to announce our new consultancy, Ad Council Edge, which will build on our rich history of developing compelling and cutting-edge communications programs. We’re now offering our expertise in areas of research, strategy development, convenings and trainings, and are excited to help even more organizations engage in social change. Read more in Ad Age and Campaign.
Visit Ad Council Edge website:
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Read Ad Age article here:
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Read Campaign article here:
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"SESAME" STAR ENCOURAGES AUTISM SCREENING
Julia, a four-year-old Sesame Street Muppet with autism, stars in a new multimedia campaign to help parents to learn the signs of autism and understand the importance of early screening and diagnosis. The new work grew out of a partnership between Autism Speaks, the Ad Council and Sesame Workshop and was created pro bono by BBDO and sister agency Dieste. Join us in promoting early detection by sharing the new video.
View new Autism Awareness PSA:
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IN CASE YOU MISSED IT
-Ahead of the 4th of July weekend – prime time for cookouts and fireworks – Smokey Bear stopped by the “Today” show to share some simple tips for preventing fire starts.
-Our Know Your Girls campaign took part in the Essence Festival, the nation’s largest gathering of black women, to inspire women to take charge of their breast health. You can find video recaps on the Know Your Girls social channels.
-We’re so glad we had the opportunity to see many of you in Cannes, where we led a series of panels on collaboration for purpose, co-hosted our third annual dinner alongside the New York Times, and partnered with The Female Quotient, Facebook, IAB, the Gun Safety Alliance and Publicis to host conversations on critical social issues. Check out the highlights on our Facebook!
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