From Flo, Greenpeace <[email protected]>
Subject Greenwashing
Date August 3, 2022 2:53 PM
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Hi John,

Greenwashing. Fossil fuel giants are expert at it. Since the 70s companies like Exxon have used advertising to promote lies and delay climate action in order to protect their profits. [1]

Ads legitimise their business. But there is nothing legitimate about opening up new fossil fuel projects in the midst of a climate emergency. We don’t want to hear any more of their dangerous lies.

We need all media companies to ban this spin. YouTube has already taken a lead and blocked people from making money on the platform if they spread lies about climate change. [2] But to truly make a difference we need them to go further.

Will you ask YouTube to join us in our fight for the climate - and ban fossil fuel ads from their platform?

Sign the petition: [link removed]

Ads from fossil fuel companies paint a pretty picture. Shell claims it is part of the “greatest push for renewable energy the world has ever seen.” But take a closer look, and it’s all hot air. In Shell’s 2020 budget, it allocated $17 billion for fossil fuels, and only $3bn for renewables - the same amount as it planned to spend on marketing. [3]

Influential companies like YouTube, owned by Google, are still accepting ads from fossil fuel giants. Together we watch more than one billion hours of videos there every day. YouTube has a duty to tackle greenwashing on its platform.

So please, YouTube: no more advertisements from fossil fuel companies. Don’t take their money and don’t give them an audience.

Sign the petition: [link removed]

Greenwashing is dangerous - it makes people complacent and lulls us into a false sense of security. Who wouldn’t want to believe that Shell and BP are on the case; doing their best?

It’s time to wake up from that dream and ban these falsehoods from the public domain. We need big companies like YouTube to take a stand for the good of people and planet.

Thanks for all that you do,

Flo
Greenpeace UK

[1] Exxon’s climate denial history: [link removed]
The forgotten oil ads that told us climate change was nothing: [link removed]
Revealed: oil sector’s ‘staggering’ $3bn-a-day profits for last 50 years: [link removed]

[2] Google, YouTube ban ads on climate misinformation: [link removed]

[3] The Greenwashing Files - Shell: [link removed]
Oil firms’ climate claims are greenwashing, study concludes: [link removed]
Shell Is Called Out Again for Misleading Climate Ads in Holland: [link removed]



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