Available for purchase today! Friend, No one knows crises better than a political consultant. Cancel culture has been impacting politicians long before it reached the general public. While typical public relations or marketing professionals may be great at selling to their audience, they've likely never experienced anything that involves hate, vitriol, and negative attention. Meanwhile, the folks navigating political fields are putting out fires (otherwise known as crises) left and right. Cancel culture is a political fight. The cancellations we see in society and on the internet have a political angle, so it takes strategists with experience, knowledge, and acumen from the political battlefield to overcome these crisis scenarios. Republican strategist, entrepreneur, and now author, Wesley Donehue has managed some of the biggest political and corporate scandals in recent decades. While his career began advising candidates and campaigns on communication and political strategy, in 2013 Donehue expanded into corporate crisis management where he utilized his political experience to help save SeaWorld's reputation following the release of the Blackfish documentary. One of the first strategists to successfully navigate crises in the digital world, Wesley has discovered thirteen rules for managing every communications crisis. In Under Fire, he shares these rules and provides an inside look at the scandals that helped him define a proven system for weathering every type of storm. You need a crisis communications strategy now, before you actually have to use it. No matter the industry you’re in or the type of business you run, Under Fire is the framework that will enable you to be nimble, aware, and prepared for anything that comes your way.
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