Sales of e-cigarettes in “cooling” flavors rose by nearly 700% between 2017 and 2021.
Truth Initiative

July 28, 2022

Cooling flavors dominate the e-cigarette market, underscoring the need for strong rules on menthol

Sales of e-cigarettes in “cooling” flavors like menthol, ice, cool, frost, chill, or freeze rose by nearly 700% and their U.S. market share doubled to 55% between 2017 and 2021, according to findings published in Tobacco Control by CDC Foundation in collaboration with Truth Initiative®.

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Misperceptions about nicotine may interfere with quitting vaping

A recent Truth Initiative study – the first to examine the relationship between nicotine misinformation during COVID-19 and relapses in quitting vaping – underscores the importance of countering health misinformation about COVID-19 and ensuring that e-cigarette users interested in quitting can easily find accurate information and resources to help them do so.

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How to help different generations quit different types of tobacco

Each generation prefers different types of tobacco and it’s important to offer a quit-tobacco solution that works for each group. Learn how each generation operates in terms of support and ways to better engage them to quit different types of tobacco in the latest tip sheet from the EX Program.

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This week in tobacco policy news

Michigan – Gov. Whitmer signed into law a Tobacco 21 bill and a bill that reduces the tax imposed on products determined by the FDA to be modified risk tobacco products.
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