From Indivisible Team <[email protected]>
Subject A very transparent email about fundraising
Date December 10, 2019 1:02 PM
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Indivisibles,

We’re going to warn you that this is an email about fundraising -- but we
promise it’s going to be different than any other fundraising email in
your inbox.

Instead of just asking you for donations, we want to have an honest,
transparent conversation with you about our fundraising at Indivisible,
and go through some of the policies and procedures we have to ensure we
remain committed to our values. (But if you want to donate now, [ [link removed] ]you can
do so here!)

We’re reeeeeeeally lucky at Indivisible.

Unlike many organizations, we have a “fundraising second” approach. That
means each of our teams talks to Indivisible groups on the ground to
understand what they need most from us, and then we come up with plans to
support them. Then we fundraise to do that work.

We don’t take grants from foundations that would alter our strategic
approach. Major donors can’t tell us to take on their pet projects. We
only do the work that we believe is most impactful to push our priorities
forward.

That’s our promise to you. That’s our promise to the Indivisible groups on
the ground. And that’s our promise to our allies in the progressive
movement.

But we can only do this because we are fueled by people like you (yes,
you!) who chip in $5, $10, or $37 when we ask for your support in emails
like this.

When we first started, we (*ahem* Ezra) didn’t even want to put a donation
button on the website. But it didn’t take long for us to realize that, to
do right by this movement, we would need some funding. Our volunteers were
working unsustainable hours, and we were missing out on a lot of
opportunities, simply because we didn’t have resources like full-time
staff, office space, and basic software to communicate with our growing
movement.

So we decided to start fundraising -- with a catch. We were determined to
do things differently than most organizations, and so we created an
Indivisible fundraising philosophy ([ [link removed] ]you can read that here!), and
committed to stick with it. And 35 months later, we’re proud to say we’re
still sticking with it.

We don’t send fundraising emails just for the sake of sending fundraising
emails -- we only ask when we really have something to fund. So when we
ask, you can be sure that your support will help us accomplish real,
important goals.

A few generous Indivisibles have offered to match our fundraising efforts
this month, all the way up to $100,000. Before you get nervous, let us
assure you that this funding doesn’t come with any strings attached (aside
from us matching it with grassroots donations), and these supporters won’t
have any special influence over our work.

We decided to accept this matching challenge because it came from
supporters who believe in our theory of change. And because we know that
our plans for next year are critical -- so we need as much support as
possible.

As of right now, we’re $168,632 away from reaching our grassroots
fundraising goal -- and yes, that’s a real number. So we’re reaching out
to you, and hoping you’ll help us rise to this challenge.

[ [link removed] ]Can you contribute to Indivisible today? Every dollar you give will be
matched one-for-one, so your donation will have double the impact.

Thank you for being a part of this movement with us. You make us proud to
be Indivisibles -- and you make our work possible.

In solidarity,
The Indivisible Team

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Message Analysis

  • Sender: Indivisible
  • Political Party: n/a
  • Country: United States
  • State/Locality: n/a
  • Office: n/a
  • Email Providers:
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