John,

As Colin’s Finance Director, I know that campaigns, ours included, are constantly telling you that each deadline is the biggest deadline ever. I can forgive you for starting to think we’re just being dramatic.

But here’s the thing – we’ve got just over THREE months until the election! Time has really flown by and this is truly crunch time for our campaign.

After this month, all of our plans for digital and TV advertising will be in motion, with only minor tweaks along the way. That’s why we need to make sure we bring in as much money as we can before the end of this month to ensure we’re able to make the best plan possible.

That’s why I’ve set a goal for our team to raise $12,000 by the end of this month. Will you help ensure we can implement a winning strategy by rushing in $25 to Colin’s campaign right now?

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Thank you
Megan