Striving to contribute to a world where everyone feels safe to openly discuss the importance of mental health, Southern California-based global lifestyle brand UGG® unveiled its ‘FEEL HEARD’ campaign for Pride 2022. As an extension of this mission, and in celebration of the many expressions of Pride, UGG® extended support to The Trevor Project as it seeks to create a welcoming, loving world for LGBTQIA+ young people through a 24/7 phone lifeline, chat, and text so everyone not only feels heard, but actually is. The brand celebrated the campaign launch with a $125,000 donation to The Trevor Project and the introduction of new Pride-inspired product styles, the ‘FEEL HEARD’ campaign stars advocate, writer, performer and public speaker ALOK (they/them), model Chloé Véro (she/her), yoga teacher and artist Isa’ah (he/him), science teacher and model Sarina Moralez (they/them), and vintage collectors and couple Robert Parker and Orren Jordan (both he/him). The campaign explores so many more themes and ideas, so make sure to take a look at the full campaign link below.
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