The high cost of the LA media market.
John,
As a campaign, we try a lot of different ways of reaching voters: We advertise online on social media platforms like Facebook and Snapchat, send voters physical mail, send volunteers and organizers to knock on doors, and we’ll even advertise on billboards.
But one of the most effective ways to reach thousands of voters at a time is through TV. TV ads are normally a campaign’s biggest expense, and it’s 13 times more expensive to run TV ads here than it is in competitive districts in Iowa, Pennsylvania, Ohio, and Michigan (a fact that blew Katie’s mind when she first heard it!).
Because there’s very little local media here compared to other parts of the country, we really have to rely on paid advertisements. The L.A. media market is the second most expensive in the country, so we have to raise more than candidates running in other parts of the country.
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Katie is running for re-election in California’s 47th district, which includes Irvine and coastal Orange County. This purple district contains an equal number of Democrats and Republicans and is a must-win for Democrats. Consider pitching in today so we have the resources to keep Katie in Congress fighting for working people.
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