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Hi John,
After two decades at the nerd table, we decided it’s time for our cool-kid makeover. We’ve got a bold new look to go with our bold vision for multi-racial feminist democracy :
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Check out our new website [[link removed]]
Last summer, we changed our name to PowerSwitch Action to reflect our new long-term agenda. We’re wresting control over our local economy and democracy from wealthy corporations — switching governing power over to our communities where it belongs.
We did a lot in our twenty years as the Partnership for Working Families: from raising wages in dozens of cities to winning groundbreaking agreements that give Black and Brown communities a say in the future of their neighborhoods. Weaving partnerships with broad coalitions is in our DNA, and making life better for working families and all people is central to our work.
Yet we’re in a moment that calls on us to aim higher and act more audaciously. In the face of so many overlapping crises — racial injustice, a planet in peril, an economy dangerously off-kilter, assaults on democracy, the ongoing pandemic — we must seek transformational changes in who holds power in our cities. That requires organizing more people, fueling hope for what’s possible, and being ambitious in our strategy.
A new logo, look, and website are small parts of such work, but they can be inspirational ones. Over the past six months we’ve partnered with Tectonica, a creative agency that’s at the forefront of digital organizing for social movements. Based in Barcelona — a city whose municipalism movement has shaped our thinking — they’ve crafted a logo that beautifully symbolizes our approach to sparking national transformation through local organizing:
PowerSwitch Action logo [[link removed]]
On our new website, you can:
*
Find
research,
policy
toolkits,
and
other
resources
to
inform
campaigns
in
your
community
[[link removed]?]
(with
new
and
much-improved
filtering
options).
*
Dive
into
the
four
strategic
imperatives
that
are
guiding
our
long-term
agenda,
and
explore
the
focus
areas
where
we’re
most
active
today
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.
*
Learn
about
the
hidden
talents
of
our
awesome
team.
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Did
you
know
Christina
(our
housing
&
land
justice
director)
sews
her
own
wardrobe?
I particularly like the spotlight interviews on our new blog [[link removed]?] . From organizing tenant unions to creating public banks to defending voting rights in the South, our affiliates are doing powerful work. In hard moments, these stories help keep me going.
We’d love to know what you think! You can reply to this email with any expressions of envy at how dope we look now, tech bugs we still need to iron out, or eulogies for our old three-overlapping-diamonds logo (Ben, our Legal Director, misses it too).
Lauren Jacobs [[link removed]] In solidarity,
Lauren Jacobs
Executive Director
P.S. — If you’re inspired by all the exciting work on our new site, please consider chipping in to support it. A monthly donation of $20 will go towards training and supporting local organizers in cities across the US, growing our national team, and building energy and momentum for multi-racial feminist democracy. [[link removed]]
PowerSwitch Action
1305 Franklin St.
Suite 501
Oakland, CA 94612
United States
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