Parental Rights in Every State!
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THE STRATEGY BEHIND DESANTIS’ CULTURE WAR
 
The New Yorker reveals some of the governor’s most effective
tactics.
 
Christopher F. Rufo|June 30, 2022
 
The New Yorker just published a report highlighting my work supporting
Florida Gov. Ron DeSantis’ policies on critical race theory and
gender ideology. If you can set aside the obligatory
editorializing—the disposition of the New Yorker is obviously
left-wing—there is some valuable insight into the political strategy
that DeSantis has adopted.
 
“The way to win the culture war is to demonstrate strength, blast
through fake taboos, and play for keeps.”
-Governor Ron DeSantis
The article begins with some behind-the-scenes details:
 
In April, the conservative activist Christopher Rufo flew from his
home, near Seattle, to Miami, to meet with Florida’s Governor, Ron
DeSantis, and to take part in the public signing of the Stop Woke Act.
A former documentary filmmaker and a senior fellow at the Manhattan
Institute, Rufo was the lead protagonist of last year’s furor over
the teaching of “critical race theory” in public schools and
helped advise the Governor on the Florida law, which aimed to limit
discussion of racial history and identity in schools and workplaces.
Rufo was especially taken with how personally invested DeSantis seemed
in the policy. “He shows up to the tarmac at 6:30 a.m. with a Red
Bull energy drink, ready to roll through the policy papers,” Rufo
said. The bill had not come from the Governor’s advisers or the
grass roots: “It’s driven by him.”
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From there, the writer, Benjamin Wallace-Wells, recounts the story of
DESANTIS’ FIGHT AGAINST WALT DISNEY AFTER THE COMPANY PUBLICLY
ANNOUNCED ITS OPPOSITION TO THE PARENTAL RIGHTS IN EDUCATION LAW,
WHICH PROHIBITS PUBLIC SCHOOLS FROM PROMOTING GENDER AND SEXUAL
IDEOLOGIES IN KINDERGARTEN THROUGH THIRD GRADE. DeSantis mobilized the
public against Disney and quickly signed legislation to strip the
company of its special tax and governing status—an aggressive move
that most political observers did not anticipate.
 
As Wallace-Wells writes:
 
DeSantis made a second significant move during the debate over the
bill, one that Rufo in particular emphasized: the Governor escalated.
The C.E.O. of the Walt Disney Company, Bob Chapek, told shareholders
during an annual meeting early in March that he opposed the bill and
had called DeSantis to say so; DeSantis retaliated with a new bill
that stripped Disney (Central Florida’s largest taxpayer) of certain
special legislative benefits that it had enjoyed since its
establishment, a half century ago. “At the time, I remember some
conversation, ‘Oh, DeSantis will never be able to vanquish Disney,
Disney’s too powerful, too beloved,’ and at the time Disney had a
seventy-seven per cent favorability rating with the public,” Rufo
told me. He credited the Florida Governor with two insights: “A,
that the bill is popular, and B, that though Disney is an economic and
cultural power, it is really a novice political power, and, as many
people are saying lean out of it, he leans into the fight, I think,
brilliantly.”
 
And the conclusion:
 
By the end of this campaign, RUFO SAID, DISNEY’S FAVORABILITY
RATINGS HAD DWINDLED TO ABOUT THIRTY-THREE PER CENT. ITS STOCK PRICE
IS DOWN NEARLY FIFTY PER CENT FROM A YEAR AGO. ON TWITTER, RUFO
CELEBRATED DESANTIS’ SHOCK-AND-AWE STRATEGY: “THE WAY TO WIN THE
CULTURE WAR IS TO DEMONSTRATE STRENGTH, BLAST THROUGH FAKE TABOOS, AND
PLAY FOR KEEPS.”
 
THE LEFT IS STARTING TO UNDERSTAND DESANTIS AS A MAJOR THREAT—AND
FOR GOOD REASON. In my view, DeSantis is the most courageous and
effective politician in the United States today. He understands how to
frame the issues, never buckles under controversy, and has
demonstrated a deep knowledge of public policy. He can play the media
game, but he can also play the legislative game, moving significant
policies through the Florida state legislature with remarkable speed.
 
DESANTIS IS THE MAN TO WATCH. HE IS MAKING THE NECESSARY TRANSITION
FROM “CULTURE WAR AS PERFORMANCE” TO “CULTURE WAR AS PUBLIC
POLICY.” HE IS WRITING THE NEW PLAYBOOK FOR CONSERVATIVE POLITICS
AND HIS ENEMIES ARE STARTING TO TAKE NOTE.
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