Since the day both senators lost their seats in the contentious 2021 runoffs, Loeffler has made it her business to fortify Republicans’ chances in future Georgia elections, even when she’s not on the ballot.
The biggest piece of that has been launching and plowing millions of her own money into Greater Georgia, her new nonpartisan effort to register and mobilize conservatives in Georgia elections.
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“I had to stay involved,” she said about the time after the January runoffs. “I felt there was a clear need for continuing to serve in some capacity. And we had learned so much in our campaign about what needed to be done in Georgia so that what we ran into never happens again.”
“What they ran into,” she said, was Democrats’ well-financed, highly organized, year-round field operations, overhauled by Stacey Abrams’ Fair Fight years ago, which outmanned Republican efforts in 2020 and 2021.
Loeffler took a few weeks off after the election, but by late February had sketched out a plan for Greater Georgia to become a conservatives’ answer to Fair Fight.
“As a business person, I looked at (the campaign infrastructure) and said, it’s wrong to tear this down and to not dedicate the knowledge that I gained to those who are going to run in the next election, whether it was me or not.”
Like any campaign, she fielded polling, gathered data, and led roundtables with voters to get their feedback, including separate roundtables for Black, Latino and Asian voters. She said the data showed thousands of conservative-leaning unregistered voters in Georgia and thousands more registered voters who didn’t show up in 2020 — on top of the conservatives who skipped the runoffs in 2021.
The answer, she said, is a year-round plan to register, listen and mobilize.
“I saw as a candidate that my goal of having a big tent party is hard to achieve if we’re being transactional with voters and just showing up during a campaign,” she said.
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“I love the fact that she did not take her ball and go home,” said Martha Zoller, the conservative Gainesville radio host. “I love the fact that she is putting her money where her mouth is and she is getting other people to contribute, too. She has put together a professional organization that is helping other organizations.”
Eric Tanenblatt, a longtime GOP donor said that Loeffler is “staying above the fray” doing “yeoman’s work.”
