From Born Free <[email protected]>
Subject John, join our 2022 fundraiser and take a Walk On The Wild Side
Date July 6, 2022 12:00 PM
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Save Africa’s Giants: Donate now to stop the killing - Extinction means forever.

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Raise vital funds for Born Free this
World Lion Day ( [link removed] )

Dear John, our loyal supporter

Born Free is challenging YOU to walk or run 20,000 steps, one for each of the 20,000 lions left in the wild. Between now and 10th August – World Lion Day – hundreds will take part, across the country, raising thousands of vital funds to protect lions in the wild and campaign to end their captive exploitation. And this is your personal invite to join us!

We NEED YOU to walk, with us, on the Wild Side, to raise money for Forever Lions – our flagship fund to ensure that all lions have a forever and a life worth living.  

Visit Walk On The Wild Side ( [link removed] ) to sign up to this important fundraiser in this, our Year of the Lion.

Whether you’re a fitness fanatic, a couch to 5ker, or simply need something to motivate you away from Netflix, this challenge will have you stepping up for lions. So why not lace up your trainers and take on the 20,000 step challenge this summer?

SIGN UP TODAY! ( [link removed] )

Does it cost anything to take part? It's free to take part, but there is a requirement to help raise vital funds for our work to support lions and other wildlife. 

Who can take part? Anyone and everyone. Take part as a solo cat, with your family pride or alongside your ferocious friends. 

What if I am unable to walk 20,000 steps? If you are one of our incredible supporters who isn't physically able to walk 20,000 steps, we invite you to take part in a way that suits you best. This could be spreading the walk over a number of days, completing an alternative fitness challenge (20,000 arm circles, or 20,000 punches), or a non-fitness challenge (give up your favourite snack for 20,000 minutes - that's just under a fortnight).

What's the fundraising target? We're challenging every Wild Walker to raise a roarsome £100 to coincide with our Year of the Lion, in honour of our co-founder Bill Travers MBE's 100th birthday - don't forget to ask for sponsorship on social media!

How do I join? Register by clicking here ( [link removed] ). Set up a JustGiving fundraising page. Pick a day between now and 10th August, and put your best paw forward.

Go wild! Walk it alone, with friends or colleagues.

Since the film, Born Free, was made in 1966, when there were 200,000 lions in the wild, there has been a catastrophic 90% decline in numbers, and now, just 20,000 remain. Devastating.

Born Free has campaigned tirelessly for their freedom, for their rights, and for their protection in the wild. And our sanctuaries currently house 29 of these magnificent animals in safety and enrichment at the cost of £206,997 each year. But we want to do more.

Our teams in Meru and Amboseli track and monitor wild lion populations and work with the local communities who live alongside these magnificent, yet dangerous, wild animals. And there is hope.  In Kenya there has been a 25% increase since Born Free started our lion conservation projects there in 2010.

WALK ON THE WILD SIDE REGISTER TODAY! ( [link removed] )

Each step you take, with us, is a step in solidarity with a lion left in the wild; a lion YOU are making a stand for.

WALK ON THE WILD SIDE WITH BORN FREE AND GIVE LIONS THE FOREVER THEY DERSERVE!

#WalkOnTheWildSide

Born Free Team

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© 2021 - Born Free Foundation
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Horsham, West Sussex, RH12 1ER

The Born Free Foundation is a registered charity. (Charity Number: 1070906). Registered as a company limited by guarantee (Number 03603432) (England & Wales).

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