āSelf-madeā: New ad tells Vern Buchananās rags to riches story
āSelf-madeā: New ad tells Vern Buchananās rags to riches story
Buchananās tale is captured in a gripping new ad
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Many recognize Republican U.S. Rep. Vern Buchanan as the powerful Florida
representative who made a fortune in the private sector and is now the heavy
frontrunner to be the next Ways & Means chairman.
What most people likely do not know is that before āmaking it bigā Buchanan
had to scrap and claw for everything he earned.
No longer.
In a gripping new campaign ad entitled āSelf-Made
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through the story of Buchananās blue-collar upbringing, everything from growing
up as one of six children in a 900-square-foot home to delivering newspapers
ājust to put some extra change on the table.ā
The two-minute commercial, produced by ad-maven Max Goodman and Stoneshill
Productions, begins with a long shot of Buchanan walking from the U.S. Capitol
with a stage-setting voiceover, āTo appreciate how far he has come is to know
where it all began.ā
It then transitions to actual footage from Buchananās childhood street in
Inkster, Mich., before showing photographs of his high school yearbook and from
his service in the Air National Guard.
The second half of the ad focuses on Buchananās success story, capturing how
he and his wife of 45 years started a business with ā$1,500 and a dream.ā It
even shows newspaper footage of Buchanan talking all the way back then about
the importance of the American Dream.
Buchanan is facing a Primary challenge from Republican Martin Hyde, a
controversial candidate who has made headlines forverbally assaulting
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police officers and for calling supporters of former PresidentDonald Trump ā
bigots
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.ā
Buchanan qualified to run in Floridaās 16th Congressional District. As of the
first quarter
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of the year, he boasts more than $1.5 million in cash on hand.
Meanwhile, the planets appear to be aligning for Buchanan to become one of the
most powerful members of Congress. With the retirement of Texas Rep.Kevin Brady
, Buchananis in line
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to be the senior-most Republican on the House Ways & Means Committee. If
Republicans recapture a majority in the House, Buchanan is seen as the
front-runner
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to take over as committee chair.
While Buchananās new ad will undoubtedly surprise some of his constituents
back home, it will likely do the same with some of his colleagues in
Washington, D.C who only knew one side of his life story.
CONTRIBUTE
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Paid for by Vern Buchanan For Congress
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