John,

I can almost guarantee this email will be unlike any other Giving Tuesday message you receive today. That’s right, because today we’re talking about buses.

The truth is, one of our biggest line items for January 18th’s Women’s March on Washington is buses. If you’re wondering why, keep reading below, but first we need your help.

In order to meet our budget and put down deposits on the number of buses we need to make this action big and powerful, we’re asking everyone to pitch in $12 and sponsor a seat on the bus.

Surveys and studies from past mass marches all show that the availability of buses is one of the single greatest drivers of turnout. In addition, it’s vital to making sure that the event is accessible to everyone who wants to attend.

In 2017, we organized over 2,000 buses which brought over 100,000 people to Washington D.C. from all across the country. It’s one of the main reasons why the march was the single largest day of protest in our nation’s history.

By chipping in to the bus fund, you’re bringing one more person on the street in D.C. to join our fight and raise their voice. You’re helping make sure that everyone who wants to attend the march is able to regardless of whether or not they can afford a train ticket.

Please chip in $12 today to sponsor a seat on the bus and help make the 2020 Women’s March on Washington the strongest show of resistance to the Trump presidency yet.

We know your inbox is probably full of emails about all the incredible causes and work happening around the world – but investing in this movement to make sure that 2020 is Trump’s final year in office is worth it.

Thanks for pitching in.

Rachel Carmona
Women's March

P.S. - Let us know you’re ready to rise up on January 18th by signing and sharing the Women Rise pledge.