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Hi Team,
I wanted to make sure you saw our campaign manager, Andrew Whitley’s, message from yesterday about how important digital is to win elections. Digital is the key to winning elections because it allows us to reach critical masses of voters on the platforms they use most. The hard truth is that Brad can’t win this election without running a robust digital campaign- and we can’t do that unless supporters step up and chip in at this critical moment.
Derrick Van Orden’s campaign is being funded by Trump-backed billionaires, and we are counting on the hardworking people of Wisconsin’s 3rd District to be the backbone of our grassroots campaign. Give $10 to help us compete with DVO’s dark money→
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FROM: Andrew Whitley
SUBJECT: Let’s talk about digital
SENT: June 19, 2022
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Team,
Running a winning campaign takes a LOT of work and requires us to rethink our strategy as the world around us changes. Today, the key to winning elections is a robust digital strategy. Even the very best candidates don’t have a chance in hell without running an effective digital campaign- and I’ll tell you why below:
- It allows you to reach people on the platforms they use most: think about it- what do you spend more time doing: watching cable tv, reading print news, or on your phone? If you are anything like most Americans, you spend the majority of your time- and get the majority of your news- from your phone.
- Helps you reach the largest mass of people: baby boomers, Gen X and millennials, and Gen Z ALL have social media accounts on multiple platforms and spend a great deal of time scrolling through news feeds. Posting ads on digital platforms allows us to reach so many more voters than canvassing or sending mail ever could.
- You get the most bang for your buck: having campaign staffers go door to door, and producing and distributing physical campaign materials is extremely expensive and time-consuming, which vastly reduces the number of people we can reach. Correctly utilizing digital allows us to reach exponentially more people for the same cost- and is environmentally friendly.
We can’t beat Derrick Van Orden without the resources to run a comprehensive digital campaign. Chipping in $5 today goes a long way in helping us reach more voters so we can tell them why Capital Insurrectionist Derrick Van Orden is the WRONG person to represent Wisconsin’s 3rd District in Congress.
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