Team,

Running a winning campaign takes a LOT of work and requires us to rethink our strategy as the world around us changes. Today, the key to winning elections is a robust digital strategy. Even the very best candidates don’t have a chance in hell without running an effective digital campaign- and I’ll tell you why below:

1. It allows you to reach people on the platforms they use most: think about it- what do you spend more time doing: watching cable tv, reading print news, or on your phone? If you are anything like most Americans, you spend the majority of your time- and get the majority of your news- from your phone.
2. Helps you reach the largest mass of people: baby boomers, Gen X and millennials, and Gen Z ALL have social media accounts on multiple platforms and spend a great deal of time scrolling through news feeds. Posting ads on digital platforms allows us to reach so many more voters than canvassing or sending mail ever could.
3. You get the most bang for your buck: having campaign staffers go door to door, and producing and distributing physical campaign materials is extremely expensive and time-consuming, which vastly reduces the number of people we can reach. Correctly utilizing digital allows us to reach exponentially more people for the same cost- and is environmentally friendly.