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| The false narrative among many employers that no degree equates to no skill has had a severe negative impact on half of today’s U.S. workforce—and we just announced how we’re working to tear down the “paper ceiling” that prevents those workers from earning wages that truly reflect their skillset. Also, we’ve launched new creative that uses music to connect families with nature and shows girls how STEM is everywhere, even behind the scenes at The Walking Dead. Read on for the latest! |
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| A New Multiyear Effort to Create Economic Mobility for 50% of U.S. Workers |
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Last week, we announced a new collaborative effort alongside Opportunity@Work, Ogilvy and a growing coalition of more than 20 corporate and nonprofit partners that will inspire employers to remove hiring barriers that block the majority of workers in the U.S. from earning higher wages in line with with their skills. The multiyear effort will focus on creating upward mobility for the more than 70 million workers in the U.S. who are Skilled Through Alternative Routes (STARs), such as community college, workforce training, bootcamps, certificate programs, military service, or on-the-job learning, rather than through a college or university bachelor’s degree. Read the announcement.
Photo: Anna Shvets/Pexels |
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| She Can STEM Goes Behind the Scenes on “The Walking Dead” |
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| Our She Can STEM campaign’s fun new PSA, in collaboration with AMC Networks, goes behind the scenes of The Walking Dead to show girls how STEM is everywhere—it even plays a part in bringing this hit show to life. Check out the new spot. |
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| Just in Time for Summer, New PSAs Encourage Families to Connect with Nature |
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| In celebration of National Great Outdoors Month, our Discover the Forest campaign, in partnership with the USDA Forest Service, launched new creative harnessing the power of music to highlight the outdoors as a place of family bonding and joy. Featuring an original song, “Outside,” by Poe Leos and Harv, the new work includes a music video that shows how enriching and exciting it can feel when families connect with nature. Watch one spot. |
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- We’re excited to be heading to Cannes Lions next week. We’ll be participating in panels on topics including the humanitarian crisis in Ukraine, workplace mental health and representing love in diverse communities. Here’s where you’ll find us—see you there!
- Head to our blog to learn about how our latest Champions for Good, Stephanie Battaglino and Dr. Gennifer Herley of TransNewYork, are shifting culture to empower and enhance the lives of transgender, gender-nonconforming and nonbinary individuals.
- Also on the blog: How community engagement could help address medical gaslighting.
- Happy Pride Month! Our iconic Love Has No Labels campaign has released new virtual backgrounds to help you celebrate with flair on your next Zoom call. Check them out.
- And our latest #PassThePlatform on Twitter highlights the TKO Society, which builds the power of transgender, lesbian, bisexual, and gay Black people across the south by providing a spectrum of health and wellness services.
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