Dear John,

Our clients tell us that “the bottom has fallen out of their Facebook campaigns” thanks to the new privacy initiatives by Mozilla, Apple and soon, Google.

We’re not affected. Podcast targeting is based on the voter’s IP address and audience segments provided by LiveRamp, Lotame and Nielsen.

According to a recent study in Marketing Charts, podcast advertising outperforms:

• Google Search by 2%
• Facebook Ads by 42%
• TikTok Ads by 63%
• Twitter Ads by 84%
• Google Display Ads by 236%
  *(Source: Hawke Media)

Users moving across devices, platforms and channels also makes retargeting difficult. So, while digital channels are becoming less effective, podcast advertising continues to dominate the media race.

Get your candidate’s platform front and center and be a part of the win.

Contact [email protected] for a no-obligation look at how podcast advertising can help your campaign.

Let’s get the vote out!

Yours Sincerely,
Laurel Earhart
[email protected]
Vice President of Political Advertising