Friend,
Joe here, John King’s Campaign Manager. I was just reviewing our campaign budget, and I’ll be honest: what I saw wasn’t great.
With all that we are spending to keep our ads up on TV, we need to be raising a lot more in order to keep these ads running across the state.
I’ve been working on campaigns for years, and one thing I’ve learned is that even though TV and paid media is expensive, it works — especially for John. Recent polling showed that undecided voters, who make up over 27% of the electorate, are heavily swayed to supporting John when they see our ad and learn more about John. And since we’re neck and neck with the other frontrunner candidates, we need to do everything we can to get over the hurdle of name ID and get John in the lead.
Before our mid-month campaign budget is due at midnight TONIGHT, can I count on you to pitch in so we can keep ads up?
As we quickly approach the primary election, we see a clear pathway to electing John King and Michelle Siri as Maryland’s next Democratic Governor and Lt. Governor. Our grassroots coalition is gaining momentum like never before, but we need your help to keep the momentum going. And the only way to do that is to raise enough before MIDNIGHT so we don’t have to cut anything from the campaign budget.
Please, friend, if you believe in John’s plan for bold investments in climate solutions, empowering educators and their students, and more, can we count on your support?
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With appreciation,
Joe O’Hern
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