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Data is an incredible thing—it offers keen insight into our society, can illuminate effective solutions to complex problems, and gives us answers to questions both big and small.
In the case of Black Friday, the numbers were huge: over $7 billion in spending, about 40% of which was done via cell phone.
When we saw that data, we knew we had to reach out.
Yes, it's the holiday season—everyone is buying presents for loved ones and Black Friday deals are hard to pass up. But the truth is, a lot of that spending could have done more than secure the perfect stocking stuffer.
If that $7 billion had been spent through Amazon Smile, which sends 0.5% of every purchase to a nonprofit of the buyer's choice, it would have meant $35 million for nonprofits like ours.Â
The data is clear—it's a small percentage, but it adds up quickly.
So if you missed out on Black Friday and have some Cyber Monday shopping to do, please add the Secular Coalition for America to your Amazon Smile account. It is no additional cost for you, but it will make a difference as we fight to protect the secular foundation of our nation.
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And in case you didn't know, Amazon Smile isn't just for the holidays, it's year-round! So keep using it to support SCA when you purchase goods online.
If you want to support us more directly, tomorrow is #GivingTuesday, a national day of charitable giving that generated nearly $400 million in donations last year.
We are heading into a critical year for secular Americans—not only are there major bills before Congress and life-altering cases before the Supreme Court, but President Trump, whose administration is openly hostile to nonbelievers, is on the ballot.
We need your support today and on #GivingTuesday to ensure secular voices are heard at the Capitol and on the campaign trail.
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