June 13, 2022

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Who says only Power 5 athletes benefit from NIL deals? Norfolk State’s Rayquan Smith, the self-proclaimed “King of NIL,” has signed 66 deals to date — more than anyone in the NIL era. Smith’s willingness to go outside the box with social media promotions has helped land deals with Champs Sports, Bodyarmor, Arby’s, and more.

First Two 2026 World Cup Host Cities Reportedly Selected [[link removed]]

Walter Tychnowicz-USA TODAY Sports

The high-stakes contest to host the 2026 FIFA World Cup has its first two winners.

Toronto and Vancouver have reportedly been selected [[link removed]] to host 10 games between them in the 48-team global tournament.

Edmonton is reportedly out of the running, but mayor Amarjeet Sohi said [[link removed]] that he has not heard from FIFA regarding a decision.FIFA will announce the full slate of host cities from 22 candidates across Canada, the U.S., and Mexico on June 16.

A 2018 study found [[link removed]] that North America could collectively see $5 billion in economic impact, or $3 billion to $4 billion in net impact after factoring in infrastructure investments. Individual cities could see $160 million to $620 million in economic activity, or $90 million to $480 million after subtracting public costs.

Candidate cities have produced even higher estimates, with Houston projecting [[link removed]] over $1 billion in economic activity if selected, and Nashville predicting [[link removed]] $700 million.

Qatar Cracks Down

Qatar, this year’s World Cup host, is threatening shocking and severe punishments for certain behaviors as it gears up for the first group-stage matches in November.

Fans caught with drugs could face [[link removed]] the death penalty, in accordance with Qatari law.

Protestors could face [[link removed]] five years in prison for stirring up public opinion.

Amnesty International, Human Rights Watch, and other groups have called [[link removed]] on FIFA to set aside $440 million to compensate migrant workers in Qatar for human rights abuses during preparations for the World Cup.

Housing Is Sticking Point in Oakland A’s $12B Ballpark Negotiations [[link removed]]

Oakland Athletics

The Oakland A’s proposed $12 billion waterfront development could hinge on an issue very familiar to Bay Area residents: housing.

Negotiations between the city and team encompass a host of issues, but affordable housing in the development area near the stadium appears to have the greatest potential to sink the project.

Some city council members and mayor Libby Schaaf are insisting [[link removed]] that 15% (450) of the project’s 3,000 units be priced below market rate. The city also wants the team to pay for the construction or preservation of another 600 affordable units in surrounding neighborhoods.Team president Dave Kaval has referred to the city’s affordable housing requirements, which would require 7-12% of the units to be below market-rate depending on the details of the project, per SFGate (Kaval has cited the figure as 5%).

“Many council members feel that the [draft] term sheet this council developed is a very generous deal for the Oakland A’s,” said council member Dan Kalb.

The project faces a key commission vote on June 30 over whether the area the A’s plan to build on will be redesignated from being exclusively for port use.

Payback Play

Housing is not the only roadblock: The two sides also need to agree on how much the team can recover in tax revenue.

Last year, the team proposed [[link removed]] a plan in which it would recover $855 million in infrastructure improvements and adjustments through tax revenue from the surrounding area, some of which is already developed.

The city countered with a proposal that removed around $352 million in paybacks from the A’s proposal.

SPONSORED BY TURNSTILE

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Which sponsorship rights deliver the most value How sponsorship value composition varies by league, event, team, stadium and athlete Which brand categories are paying the most for IP or association rights Which apparel branding spots are the most valuable How much sponsorship value is delivered by social media

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Browns’ Return on Watson Investment Very Much Up in the Air [[link removed]]

Ken Blaze-USA TODAY Sports

The Cleveland Browns invested $230 million in Deshaun Watson. How much they’ll get in return is very much an open question.

The team said it had looked into allegations of sexual misconduct against the quarterback, including 22 civil suits, prior to trading six draft picks including three first-rounders for Watson, in addition to giving him a five-year, fully guaranteed contract.

That claim is being called into question after reporting [[link removed]] from the New York Times uncovered new details.

Watson met with at least 66 women for massages in a 17-month period. Twenty-four have sued him for sexual harassment or assault.Two other women have filed criminal charges. Watson’s attorneys have denied the allegations and collected statements of support for Watson from 15 massage therapists.The Houston Texans, Watson’s team at the time, helped arrange the massages and provided him with a non-disclosure agreement after a woman threatened to expose his conduct on social media.The Texans have been added as a defendant by lawyers representing the 24 plaintiffs. For Whom Goodell Tolls

In addition to the lawsuits and criminal charges, the NFL is conducting its own inquiry into Watson’s conduct, which could result in a suspension. NFL commissioner Roger Goodell said on May 24 that the investigation was nearing an end. It’s unclear if the recent reporting affects that timeline.

The Browns are reportedly unlikely [[link removed]] to attempt to void the contract unless Watson is convicted of criminal charges.

UFC Inks $100M Deal with Blockchain Platform [[link removed]]

Bill Streicher-USA TODAY Sports

Blockchain application platform VeChain has secured a five-year, $100 million deal with mixed martial arts organization UFC.

As part of the deal, UFC — owned by sports and entertainment conglomerate Endeavor — will provide [[link removed]] VeChain with “unprecedented integration” into the organization’s assets.

VeChain will hold title rights to UFC’s official fighter rankings.It will see its brand represented inside the UFC octagon at all events.VeChain will have visibility across UFC’s digital and social channels.The deal exposes [[link removed]] VeChain to roughly 900 million households across 175 countries.

The two new business partners will also work together to create custom and original content.

VeChain’s pricy sponsorship deal runs contrary to the company’s previous business practices. The company spent [[link removed]] only $4 million in Q1 2022 — and less than $660,000 of that amount was allocated toward marketing.

UFC is no stranger to cryptocurrency and the blockchain. In July 2021, the organization signed a long-term kit deal with Crypto.com, a Singapore-based exchange with 50 million customers.

Rich Parent

Endeavor generated [[link removed]] $1.47 billion in revenue in Q1 2022, a 37.8% increase year-over-year. The holding company posted a net income of $517.7 million during the quarter behind sellouts at all of UFC’s pay-per-view events and the 80% sale of its production house, Endeavor Content.

The sale of its majority stake in that business paid Endeavor around $464 million.

Endeavor expects full-year revenue in FY2022 to range between $5.2 billion and $5.5 billion.

FRONT OFFICE SPORTS EVENTS

The Future of Women in Sports

The passing of Title IX in 1972 had an immediate impact on the sports world – the lasting impact however, has proved to be far greater. Women’s sports have not only grown at the college level, but at the professional level as well.

To celebrate this historic moment, Front Office Sports will host a virtual summit [[link removed]] featuring intimate conversations with some of the most influential female athletes and business leaders. Discussions will include:

What It Means to Be Bold and Brave: A Candid Conversation with Allyson Felix – Olympian, Activist and Entrepreneur NIL and the Road to Equity for Women in College Sports with Jade-Li English, Klutch Sports Trailblazing Pros on Breaking Barriers: WWE Superstar Bianca Belair and Angela Ruggiero, Sports Innovation Lab UCLA’s Reilyn Turner on the Collegiate Athlete Experience In the Huddle with Bucs’ Coach Lo

Check out the full agenda [[link removed]] and reserve your spot now!

Conversation Starters Houston, Cincinnati, and UCF have officially announced [[link removed]] their early departure from the AAC to the Big 12 for the 2023-24 season. The opening day of the LIV Golf Invitational reportedly [[link removed]] drew in an average audience of 93,000 on YouTube. Tom Brady, who signed a two-year, $50 million deal with the Tampa Bay Buccaneers, hinted [[link removed]] that previous rumors of a possible deal with the Miami Dolphins were true. Los Angeles Chargers owner Dean Spanos is facing another civil case brought on by one of his sisters, alleging [[link removed]] that Dean and his brother Michael hold “misogynistic attitudes.” Question Of The Day

Do you think you'll attend any 2026 World Cup matches?

Yes [[link removed]] No [[link removed]]

Friday’s Answer

37% of respondents actively shop for better credit card perks and terms.

If this email was forwarded to you, you can subscribe here [[link removed]].

Written by Owen Poindexter [[link removed]], Justin Byers [[link removed]] Edited by Matthew Tabeek [[link removed]]

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